Afreen Shaikh
Assistant Manager – Presales
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About
Results-oriented Assistant Manager – Presales with over 14 years of experience across Real Estate and BPO operations. Proven expertise in presales management, customer lifecycle management, lead conversion strategies, CRM operations, team leadership, MIS reporting, process improvement, and stakeholder management. Demonstrated success in building high-performing teams, improving operational efficiency, increasing conversions, and driving business growth.
Experience
Assistant Manager-Presales - SKYi Developers - Pune
(2026-05)
- Manage end-to-end presales operations across multiple residential projects.
- Drive customer engagement through structured lead nurturing and follow-up strategies.
- Coordinate with Sales teams to maximize site visits and booking conversions.
- Prepare and analyse MIS reports for management reviews.
- Monitor lead quality, conversion ratios, and campaign effectiveness.
- Support CRM optimization and process improvements.
- Train and mentor executives to improve productivity and customer experience.
- Advanced Monitoring Metrix
- Knowledge of advanced presales functioning
- Implementation of data dialling strategies
- Ability to set up a process from scratch
Assistant Manager – Presales - Kumar Properties - Pune
(2025-04 - 2026-05)
- Manage end-to-end presales operations across multiple residential projects.
- Drive customer engagement through structured lead nurturing and follow-up strategies.
- Coordinate with Sales teams to maximize site visits and booking conversions.
- Prepare and analyse MIS reports for leadership reviews.
- Monitor lead quality, conversion ratios, and campaign effectiveness.
- Support CRM optimization and process improvements.
- Train and mentor executives to improve productivity and customer experience.
Senior Executive – Presales - Kumar Properties - Pune
(2019-01 - 2025-03)
- Managed 1000+ monthly enquiries across multiple lead sources.
- Consistently achieved 25–30% inquiry-to-site visit conversion.
- Improved response time and customer engagement through systematic follow-up.
- Streamlined reporting processes, reducing manual effort.
- Contributed to process enhancements that improved operational efficiency.
Assistant Manager – Operations - Magus Customer Dialog Pvt. Ltd. - Pune
(2015-07 - 2016-12)
Project: Airtel DTH – Sales & Retention
- Led operations for 250+ executives supported by 11 Team Leaders.
- Managed SLA compliance, productivity, quality, and customer satisfaction.
- Conducted Monthly Business Reviews (MBRs) and performance analysis.
- Designed incentive plans and recognition programs.
- Managed workforce planning and operational reporting.
- Improved SLA adherence to 95%+.
- Reduced employee attrition through engagement initiatives.
- Increased team productivity by 15% through revised incentive structures.
Senior Team Leader – Operations - Magus Customer Dialog Pvt. Ltd. - Pune
(2012-10 - 2015-06)
Project: Tata Sky – Sales & Retention
- Managed a team of 25+ executives.
- Improved team productivity by approximately 20%.
- Planned dialler strategies to optimize calling efficiency.
- Conducted performance reviews and coaching sessions.
- Consistently achieved business KPIs.
Trainer - Magus Customer Dialog Pvt. Ltd. - Pune
(2011-02 - 2011-10)
- Designed and delivered induction and refresher training.
- Improved trainee success rates by approximately 30%.
- Conducted product, process, and communication training.
Customer Dialogue Executive - Magus Customer Dialog Pvt. Ltd. - Pune
(2010-05 - 2011-02)
Project: Johnson & Johnson – Sales
- Delivered high-quality customer interactions with 100% quality scores.
- Consistently achieved sales and conversion targets.
- Maintained excellent customer satisfaction levels.
Education
Bachelor of Commerce - B.Com. - Pune University (2010)
