Akansha Sarkar

I began my career as a copywriter 4 years ago, but soon discovered my passion lay in understanding what drives people to connect with brands. That curiosity led me into brand strategy where I've spent the past two years, also managing clients and teams. I love blending insight, creativity, and strategy to help brands grow with purpose and clarity.

Brand Strategist & Content Lead at Growth Narrative (2026-01 – Present)

• Spearhead content, brand strategy, and pitch initiatives from ideation to execution across existing clients, new business opportunities, and The Growth Narrative's own brand.
• Lead and mentor the content team, overseeing ideation, development, and delivery of content across diverse brand and communication requirements.
• Collaborate closely with the founders to develop brand strategies, positioning, and communication frameworks for new brands and upcoming projects.
• Drive pitch strategy and creative ideation, translating business objectives into compelling brand narratives and communication solutions.
• Partner with the design team to conceptualise and develop integrated brand communication, ensuring strategic thinking translates seamlessly into impactful visual and verbal execution.

Brand Strategist & Account Manager at Hatch (2025-01 – 2026-01)

• Built insight-driven brand campaigns and digital communication strategies aligned with business goals, resulting in 35% growth.
• Conducted market, audience, and competitor research for new business pitches.
• Managed end-to-end client relationships across retainer and project-based accounts.
• Coordinated with creative, performance, and production teams to deliver integrated campaigns that helped in brand awareness.
• Supervised execution of brand shoots.
• Represented brands at industry events and activations which helped in brand visibility.

Brand Strategist at White Rivers Media (2024-01 – 2024-12)

• Generated insight-driven campaign and content ideas contributing to 45% growth in engagement.
• Conducted in-depth consumer, category, and competitor research for pitch projects.
• Collaborated closely with creative and client servicing teams to ensure timely execution.
• Co-created pitch decks increasing proposal conversion by 72%.
• Developed and executed social media strategies aligned with brand positioning and marketing objectives, driving 40% growth in followers.

Copywriter at Scarecrow M&C Saatchi (2022-01 – 2024-12)

• Write engaging and copy for both retainer brands and pitch projects.
• Develop content strategies and brainstorm campaign ideas in collaboration with the team.
• Work closely with the art team and visualizers to execute projects effectively.
• Contribute to creating presentations and present them to clients.
• Be active on shoot days to supervise proper execution of the campaigns.

Digital Marketing Advanced Course in Digital Marketing – IIDE (2021-12)

Bachelor of Commerce in Marketing – Calcutta University (2018-01 – 2021-12)