Manav Jain
Brand Strategist
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About
Multidisciplinary marketer with a background across tech, retail, and F&B — from brands like Lenskart, Harold Electricals, Tech Mahindra, Teleperformance, and more. Now leading marketing and brand strategy for The Waffle Co, Ammys Coffee, Noir Coffee, Gofro, and Softea across India and Canada.
Experience
Senior Marketing Manager & Brand Strategist at The Waffle Co. (2024-02 – Present)
- Partnered with founders to build, scale, and differentiate five cult F&B brands from scratch
- Scaled The Waffle Co. from 90 to 150 stores through performance campaigns, local outreach & influencer-driven buzz
- Designed and led the ₹99 campaign generating ₹30 lakh+ revenue in a single day
- Created Noir Coffee's full identity and GTM strategy, from idea stage to operational stores
- Launched Softea as a fashion-inspired beverage brand, fusing dance, fashion, and music into marketing
- Spearheaded omnichannel campaigns across 26 states—building national awareness with hyperlocal nuance
- Oversaw all brand comms, visual direction, influencer programs, PR, and in-store storytelling
Marketing Manager at Harold Electricals (2022-12 – 2024-01)
- Modernized a traditional brand by integrating digital-first thinking into all marketing channels
- Contributed to ₹50+ crore in revenue through strategic campaigns and channel diversification
- Ran performance ad campaigns, WhatsApp funnels, and in-store experience campaigns
- Led the Rajouri Garden store launch, combining ATL, influencer, and experiential tactics
- Played a key role in the mobile app and e-comm redesign, improving UX and conversion
Marketing Executive at Lenskart (2021-10 – 2022-11)
- Managed store-level marketing for new locations across North India
- Collaborated with fashion influencers for co-branded product pushes and promotions
- Created retail campaigns tied to key seasons (Diwali, Back to College) to increase walk-ins
- Supported national marketing team with visual merchandising and ATL coordination
Account Manager (ShipBob USA & EA Games Process) at TelePerformance (2019-08 – 2020-08)
- Oversaw performance metrics, retention, and issue resolution for US-based e-commerce & gaming clients
- Developed account health dashboards and coordinated with cross-functional teams to ensure SLAs
- Worked on customer journey improvements to enhance lifetime value and support satisfaction
Market Researcher (Telus Canada) at Personiv (2020-09 – 2021-09)
- Conducted deep-dive research on Canadian telecom trends, consumer behavior, and market gaps
- Delivered weekly insight reports that informed client-side marketing and sales strategy
- Worked with analytics and content teams to shape personas, messaging, and product angles
Sales & Marketing Coordinator (Vodafone Qatar) at Tech Mahindra (2018-07 – 2019-07)
- Coordinated B2B marketing activities for Vodafone's SME-focused telecom campaigns in the MENA region
- Helped design sales enablement kits, digital banners, and pitch decks for partner networks
- Tracked campaign ROI, lead conversions, and collaborated with performance teams
Marketing Executive at Pitchers (2017-11 – 2018-06)
- Supported content creation, campaign brainstorming, and client servicing for early-stage brands
- Managed social calendars, influencer briefs, and event rollouts across lifestyle and F&B clients
- Learned hands-on brand building fundamentals from agency side
Education
– Lancers Convent School (2005 – 2017)
– Lucideus Tech (2018 – 2019)
– DigiPerform Institute (2019 – 2020)
