Amey Shringare

A strategic Marketing Head with 10+ years of experience driving digital marketing, performance marketing, SEO, branding, and hospitality growth across fashion, lifestyle, F&B, banking, healthcare, e-commerce, real estate, and technology sectors. Proven expertise in building high-impact marketing strategies, optimizing paid and organic channels, improving website performance, and elevating customer experience across dining and delivery platforms. Experienced in managing diverse global portfolios, including e-commerce brands in India and the U.S. and hospitality marketing exposure in Australia, delivering measurable, month-on-month business growth through data-driven decision-making, strong leadership, and effective cross-functional collaboration.

Marketing Head at UVS Hospitality and Services LTD (2023-12 – Present)

• Lead strategic marketing initiatives to drive customer footfall, revenue growth, and brand visibility, aligned with overall business and operational goals.
• Own and optimize end-to-end digital marketing strategy across paid, organic, dining, and delivery platforms to maximize ROI and business impact.
• Plan and execute multi-channel campaigns across search, social, and platform marketing using data-driven insights and performance analytics.
• Collaborate with media, SEO agencies, and internal teams to improve organic visibility, website performance, CTR, and conversion efficiency.
• Drive brand consistency and creative excellence across all online, offline, and in-store touchpoints, including menus, creatives, photoshoots, and video content.
• Monitor, analyze, and report on KPIs such as campaign ROI, SEO rankings, website metrics, and customer engagement to enable informed decision-making.
• Manage and optimize partnerships with Zomato, Swiggy, Dineout, EazyDiner, and Magicpin, overseeing ads, discounts, delivery growth, and operational coordination.
• Launched zero-capex, revenue-sharing photo booths and claw machines to generate incremental non-F&B revenue.
• Evaluated and identified third-party aggregator software pitches to assess growth benefits, mitigating risks to walk-in traffic and preventing customer migration to paid aggregator channels.

Performance Marketing Manager - SEO Manager at Digital Dogs Content and Media (2022-09 – 2024-10)

• Planned, executed, and optimized paid media campaigns across Search, Display, Discovery, YouTube, Meta (Facebook & Instagram), and LinkedIn, driving higher website traffic and high-quality lead form generation.
• Developed and pitched data-driven media plans, managed budgets, and delivered detailed performance reports to maximize brand visibility, lead volume, ROI, and meet strict CPA targets.
• Collaborated with creative teams to produce high-performing ad creatives and conversion funnels, optimizing reach, frequency, and conversion rates across paid channels.
• Partnered with clients to define business goals and SEO objectives, translating them into market-aligned SEO strategies.
• Conducted comprehensive website audits and implemented technical SEO enhancements to improve site health, performance, and organic visibility.
• Drove organic traffic growth and ranking improvements through on-page optimization, keyword research, content development, and link-building initiatives.

Senior SEO - PPC Executive at Rise IT Digital (2020-07 – 2022-09)

• Developed and pitched data-driven media plans, managed budgets, and delivered performance reports to maximize brand visibility, lead generation, ROI, and achieve strict CPA targets.
• Collaborated with creative teams to design high-performing ad creatives and conversion funnels, optimizing reach, frequency, and conversion rates across multiple paid channels.
• Partnered with clients to define business goals and SEO objectives, translating requirements into market-aligned SEO strategies.
• Conducted comprehensive website audits and implemented technical SEO enhancements to improve site health, performance, and organic visibility.
• Drove organic traffic and search ranking improvements through on-page optimization, keyword research, content development, and link-building initiatives.

Senior Digital Marketing Executive at MuGenesys Software Pvt Ltd (2018-06 – 2019-11)

• Led and managed a team to execute on-page and off-page SEO initiatives, ensuring timely delivery and adherence to best practices.
• Conducted comprehensive website audits and developed integrated digital marketing strategies aligned with business objectives.
• Increased website traffic through SEO-driven initiatives, including keyword research, content optimization, and performance tracking.
• Guided a team of digital marketers in executing data-driven strategies to support company-wide goals and growth initiatives.

Senior SEO Analyst at InVideo (2018-10 – 2019-05)

• Executed on-page and off-page SEO strategies to improve website visibility, search rankings, and organic performance.
• Conducted backlink analysis and outreach to secure high-quality guest posting opportunities and strengthen domain authority.
• Managed online reputation and published SEO-optimized content on WordPress, ensuring consistent brand presence and content quality.

Senior SEO Executive – Ecommerce Executive at Iksula (2016-04 – 2018-09)

• Implemented comprehensive on-page and off-page SEO strategies, including keyword research, meta tag optimization, link building, and content optimization to improve search visibility.
• Managed online reputation and executed email marketing campaigns, delivering regular performance reports to clients.
• Handled day-to-day e-commerce operations such as product listings, pricing updates, inventory coordination, and order processing across online platforms.
• Supported performance marketing initiatives across Google and social media to drive website traffic, conversions, and sales.
• Coordinated website updates and basic SEO optimizations on WordPress to enhance product visibility and user experience.
• Monitored website and sales performance using analytics tools, enabling data-driven decisions and continuous platform optimization.

Data Analyst at Cogencis Information Services ltd (2015-09 – 2016-04)

• Collected and validated financial and market data to ensure accuracy and data integrity.
• Monitored real-time data feeds to identify trends and discrepancies for timely insights.
• Prepared concise data reports to support internal teams and decision-making.

Bachelor in Commerce in Commerce – Mumbai University (2014 – 2014)

Higher Secondary Certificate – Mumbai University (2011 – 2011)

Secondary School Certificate – Mumbai University (2009 – 2009)

Diploma in Digital Marketing in Digital Marketing – LIPSINDIA (2016-11 – 2017-01)

Diploma in Graphic designing in Graphic Design – Arena Animation Mumbai (2019-01 – 2019-03)