Kiran Santra
DIGITAL MARKETING HEAD | PERFORMANCE MARKETING | PAID MEDIA & GROWTH
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About
Digital marketing and performance marketing leader with 10+ years of experience across paid media, lead generation, social media, SEO, content strategy and team management. Proven ability to manage high-volume campaigns, optimise large advertising budgets and translate business goals into measurable digital growth. Experienced in leading multidisciplinary teams and delivering online digital marketing training at scale.
Experience
Digital Marketing Head & Manager - Studio Virtual Bharat Pvt. Ltd.
(2022-12 - 2024-10)
- Lead digital strategy across social media, YouTube, Google Ads, SEO, website content and digital media planning.
- Manage advertising spend of up to ₹50,000 per day on social platforms and ₹50,000 per day on Google Ads.
- Oversee content strategy, creator coordination, channel management, YouTube monetisation and campaign performance.
Digital Marketing Trainer – Online - Wealthgenics
(2023-01 - 2025-03)
- Delivered live online digital marketing training to approximately 150 students every day.
- Explained digital marketing concepts through structured sessions, practical examples and learner interaction.
- Supported students in understanding campaign planning, digital channels and performance-focused marketing.
Digital Marketing Head - ER Expert Consultants LLP
(2022-04 - 2022-11)
- Directed SEO, SMM, content marketing and paid campaigns across Facebook, Google, Twitter and LinkedIn.
- Managed monthly advertising budgets of approximately ₹5 lakh and monitored leads, ROI and campaign performance.
- Coordinated the marketing coordinator, content writer and designer; maintained social media calendars and lead sheets.
Senior Digital Marketing Executive - The Byke Hospitality
(2021-11 - 2022-03)
- Managed social media, SEO, content marketing, Google Ads, Facebook Ads, LinkedIn, Twitter and YouTube advertising.
- Handled campaign reporting, ROI analysis, lead tracking, content calendars and cross-functional coordination.
- Worked with monthly media budgets of up to ₹30 lakh.
Digital Marketing Executive / Operations Manager - Think Digital Media India Pvt. Ltd.
(2016-12 - 2021-11)
- Managed digital operations, graphic design, social media, SEO, SMM, content marketing and campaign strategy.
- Executed Facebook, Google and Twitter advertising campaigns while supporting day-to-day client and team operations.
- Built broad hands-on expertise across paid, organic and creative digital marketing functions.
Marketing Business Executive - Stellar
(2015-07 - 2016-11)
Supported business development and marketing activities before transitioning into full-time digital marketing.
Hospitality Operations - Bungalow 9, Jewel of Chembur, Aurus & Trifecta
(2011-04 - 2015-06)
Progressed through Commis and DCDP roles, building operational discipline, service orientation and team coordination.
Education
Bachelor of Hotel Management Studies - Hotel Management - Yashwantrao Chavan Maharashtra Open University (2010 - 2011)
Higher Secondary Certificate (HSC) - Maharashtra Board (2007 - 2008)
Secondary School Certificate (SSC) - Maharashtra Board (2005 - 2006)
