Communications professional across corporate, executive, consumer and issues-led communications
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Communications professional across corporate, executive, consumer and issues-led communications. Built and headed corporate communications at Axis Bank for over a decade, covering the bank and its investment banking, asset management and broking subsidiaries, then led media relations and internal communications for DBS Bank India. Managed major announcements including the Axis Capital–Enam transaction, the DBS–Lakshmi Vilas Bank amalgamation, quarterly and annual results, and crisis communications during demonetisation.
Long-standing relationships across mainline and financial media, and built the profiles of senior spokespersons, including CXOs. Story writer and producer of Grey Games (2024), an independent Kannada feature film which world-premiered at the 54th International Film Festival of India, Goa.
Co-founder and Chief Marketing Officer at Ayekart (2023-01 – Present)
Founding leadership team member at Ayekart, one of India's leading B2B agri-food commerce networks. Own marketing, brand and communications for the start-up.
Vice President, Group Strategic Marketing and Communications at DBS Bank India (2020-01 – 2023-12)
Led brand, marketing communications, PR and internal communications for DBS in India, partnering across geographies, business units and functions.
Deputy Vice President and Head, Corporate Communications; Content Studio — Digital Banking at Axis Bank (2008-01 – 2020-12)
Built the bank's corporate communications department from scratch and headed it for a decade, covering Axis Bank and its group companies — Axis Capital, Axis Mutual Fund, AxisDirect, A-TREDS and Axis Bank Foundation. Owned corporate, consumer, internal and executive communications in one seat: messaging, media handling, social media, reputation management and advisory to senior leadership.
National Program Manager, Retail Liabilities at ICICI Bank (1998-01 – 2008-12)
Consumer marketing and activation across banking and FMCG — national consumer programmes and product campaigns at ICICI Bank across 50+ on-ground events, and brand activation for Nescafé, Maggi, Milo, KitKat and Polo across Karnataka and Goa, holding 45% category share in milk and coffee against 20–25% for competitors.
Regional Marketing Operations Officer; Sales Officer at Nestlé India (1998-01 – 2008-12)
Consumer marketing and activation across banking and FMCG — national consumer programmes and product campaigns at ICICI Bank across 50+ on-ground events, and brand activation for Nescafé, Maggi, Milo, KitKat and Polo across Karnataka and Goa, holding 45% category share in milk and coffee against 20–25% for competitors.
Master of Business Administration in Marketing – SIBER School of Management
Bachelor of Commerce – Karnatak University
