Anand Satpute

SEO Specialist with 2+ years of experience across in-house, e-commerce and agency environments, covering technical SEO, on-page and off-page optimization, content strategy and AI Search Optimization (AEO/GEO). Promoted to Digital Marketing Specialist within 6 months at IntelliBI Innovations Technologies. Combines organic search with Google Ads, Meta Ads, GA4 and conversion rate optimization to turn visibility into qualified leads. MBA in Marketing.

Digital Marketing Specialist at IntelliBI Innovations Technologies (2026-05 – Present)

• Lead end-to-end SEO strategy across on-page, off-page and technical SEO to grow online visibility and qualified leads.
• Conduct keyword research, search intent analysis, competitor benchmarking and content gap analysis using SEMrush, Ahrefs and Google Search Console to prioritize high-impact content opportunities.
• Optimize website architecture, metadata, internal linking, schema markup, XML sitemaps, robots.txt and Core Web Vitals to strengthen crawlability, indexation and rankings.
• Drive AI Search Optimization (AEO/GEO) with conversational, entity-focused, answer-first content for AI-driven search.
• Build high-quality backlinks and improve domain authority through white-hat link-building strategies.
• Plan, manage and optimize Google Ads and Meta Ads lead generation campaigns against CTR, CPL and ROAS targets.
• Monitor website and campaign performance in GA4, Google Search Console and Looker Studio; deliver weekly and monthly reports with recommendations to improve rankings, traffic, engagement and lead generation.
• Collaborate with content writers, designers and developers to improve landing pages, user experience and conversion rates; manage social media content planning and tracking across LinkedIn, Facebook and Instagram.

Digital Marketing Executive at IntelliBI Innovations Technologies (2025-12 – 2026-05)

• Promoted to Digital Marketing Specialist within 6 months for contributions to SEO, performance marketing and AI search.
• Managed keyword research, on-page optimization and backlink building, improving website traffic and keyword rankings through content and technical SEO.
• Ran Google Ads and Meta Ads lead generation campaigns; created and optimized landing pages to lift conversion rates.
• Analyzed performance using Google Analytics, Search Console and Ads reports; coordinated with design and content teams on creatives and campaign execution.

Digital Marketing Executive at Vedanta Essentials (2024-09 – 2025-12)

E-commerce: wellness, lifestyle and essential goods

• Optimized website content with targeted keywords to improve search rankings and attract organic traffic to the store.
• Improved website speed and mobile-friendliness as part of ongoing technical SEO work.
• Promoted products on Instagram and Facebook via posts, stories and reels; ran influencer and affiliate marketing campaigns.
• Tracked customer behavior and ad performance with Google Analytics and Facebook Pixel to make data-driven adjustments.

Digital Marketing Intern at Digitize Brand Hub (India) Pvt. Ltd. (2024-06 – 2024-08)

Digital agency

• Performed intent-aligned keyword research and optimized content, meta tags, headings and internal linking for multiple clients.
• Supported Google Ads setup and optimization, including keyword selection, ad copy structuring, bid optimization and performance tracking, to improve CTR and reduce cost per acquisition.
• Prepared Google Analytics reports on user behavior, campaign results and conversion trends to guide optimization decisions.

Master of Business Administration (MBA) in Marketing – JSPM University (2018 – 2020)