Janakraj Oza

SEO professional with 15+ years of experience owning SEO execution for global eCommerce brands across US and UK markets.

Direct

Technical SEO, eCommerce SEO, Semantic SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) work, with budget recommendations and cross-functional delivery alongside development, content, and design teams. Grew organic traffic by 40% across category and blog pages and improved Core Web Vitals.

Assistant SEO Manager at Diamondere Pvt Ltd (2021-06 – Present)

Own end-to-end SEO execution for a global jewelry eCommerce site targeting US and UK markets, coordinating design and development teams across Technical, Semantic, and AI Search initiatives.

• Drove 40% growth in organic traffic to categories and blog pages for a US and UK jewelry eCommerce site through Technical SEO, Semantic SEO, schema markup, GSC impression mining, and Digital PR.
• Improved Core Web Vitals scores by 50%.
• Implemented Semantic SEO and entity optimization across high-intent jewelry pages and blogs.
• Deployed Product, FAQ, Review, Video, and Breadcrumb schema markup, increasing rich-result visibility and click-through rate.
• Developed AI search optimization strategies across AEO, GEO, and Google AI Overviews for category and editorial content.
• Led Digital PR campaigns using data-driven content and publisher outreach to earn relevant backlinks.
• Mined Google Search Console impression data to find high-potential keyword opportunities, informing content and on-page optimization roadmaps.
• Optimized Google Merchant Center feeds to improve product visibility and Shopping performance.
• Directed hreflang implementation and briefed content, development, and design teams on SEO requirements and priorities.
• Use ChatGPT and Claude with Model Context Protocol (MCP) integrations to pull data from analytics platforms and consoles, analyze it, and generate reports.
• Build lightweight AI agents and custom AI skills to automate repetitive business tasks.

Senior SEO Executive at Parity Cube Pvt Ltd (2017-08 – 2021-04)

• Owned on-page and off-page SEO for Zingoy.com and affiliate platform Cuelinks.com, improving organic traffic by 70%.
• Improved SERP rankings for competitive keywords through technical SEO, content optimization, and link-building campaigns.
• Implemented schema markup for shopping, gift card, and occasion-based pages, improving rich snippet visibility.
• Built and optimized Google Shopping feeds and led YouTube collaborations supporting organic and referral growth.
• Partnered with product and development teams on SEO audits and technical recommendations across multilingual site versions.

SEO Specialist at Monginis Food Pvt Ltd (2015-05 – 2017-04)

• Managed corporate website SEO and implemented schema markup and knowledge graph optimization to improve organic visibility.
• Optimized Google Business Profiles for 650+ retail outlets nationwide, strengthening local search presence.
• Directed online reputation management (ORM) and supported affiliate and email marketing initiatives.

SEO & Link Building Expert at Pixel4Media (2011 – 2014)

On-page/off-page SEO and competitor analysis for health and finance clients (Tandurust, Healthiro, Simple-Remedies).

SEO Engineer at RV Media Solution Ltd (2010 – 2010)

Off-page SEO and link building for clients including Biogetica and DVDLink.ca.

Data Entry Operator at Niche Merchant (2005 – 2007)

Web research and business data compilation.

Master of Computer Applications (MCA) – University of Mumbai (2008)

B.Com – University of Mumbai (2004)