Anika Rathore

Assistant Brand Manager with 4+ years of experience in brand and product marketing, driving a ₹8,000Cr+ portfolio. Delivered 112% of launch targets and 2X share of voice through end-to-end campaigns, translating consumer insights into digital-first strategies that drive growth and brand impact.

Assistant Brand Manager - Product & Brand Marketing - Royal Enfield - Delhi, India

(2022-06)

Portfolio: Classic 350, 650 Twins, Goan Classic 350 | ₹8,000Cr+ Revenue

• Created the brand manifesto, website messaging and communication frameworks for Classic 350, Classic 650 and Goan Classic, establishing a consistent brand voice across digital, retail and launch touchpoints.
• Developed messaging frameworks, brand playbooks and identity systems across three motorcycle brands, ensuring consistency across campaigns, product launches, retail communication and creator ecosystems.
• Wrote creative briefs, influencer scripts and campaign concepts, translating consumer and cultural insights into storytelling for creators, films, digital content and integrated brand campaigns.
• Built the communication strategy and launch narrative for Goan Classic 350, developing the positioning, messaging and creator-first storytelling that contributed to 112% of launch targets.
• Developed insight-led campaign narratives for Classic 350, contributing to 18% retail growth while doubling Share of Voice through integrated brand communication and cultural storytelling.
• Built and managed strategic partnerships with Spotify, Hoichoi, Pitara TV, Pro Kabaddi League and film collaborators, shaping collaboration ideas, joint creative briefs, content pillars and integrated promotional campaigns that expanded the brand across entertainment, sports and culture.
• Built premium collaborations with LVMH (Moët Hennessy, Ardbeg), Vallon, Nappa Dori and Rafu'd, developing partnership narratives and communication that strengthened the brand's premium positioning.
• Led cross-functional collaboration with designers, agencies and marketing teams to take communication from insight and concept to execution across product launches, campaigns, experiential events and retail.

Digital Marketing Lead - Blunt Media & Entertainment - Indore, India

(2021-04 - 2021-09)

• Developed and executed digital marketing campaigns for 10+ content launches across YouTube, Instagram, Facebook (500K–1M+ views), shaping content narratives, agency briefs, and performance optimization end-to-end
• Improved campaign viewership by 35% and reduced cost per view by 28% by applying real-time analytics to continuously refine targeting strategies and content formats

Content Strategist - Marketing Mind - Remote

(2020-09 - 2021-04)

• Built a data-driven content strategy using Google Analytics and consumer research, increasing website traffic 15% in 45 days and improving engagement rates 20%+, through optimized content and landing page performance

PGDM - Marketing, Customer Analytics and Advertising - St. Xavier's College (Xavier Institute of Communications) (2021-04 - 2022-04)

Bachelor - Journalism & Mass Communication - Devi Ahilya Vishwavidyalaya (DAVV) (2018-04 - 2021-06)