Deputy Manager - Brand Marketing at Royal Enfield (2022-06 – Present)
Portfolio: Classic 350, 650 Twins, Goan Classic 350 | ₹8,000Cr+ Revenue
- Drove 18% retail revenue growth and 2x share of voice for Classic 350 by leading integrated ATL, BTL and digital campaigns, aligning consumer insight, creative and media strategy to deliver full-funnel impact from awareness to conversion
- Delivered 112% of launch targets for Goan Classic 350 by building an insight-led proposition for Gen Z and millennials, executing integrated go-to-market plans across digital, influencers, retail and partnerships to maximise reach, acquisition and conversion
- Achieved 73% booking-to-retail conversion on Classic 650 CRM campaign by designing a targeted digital engagement programme that moved high-intent consumers through the funnel using personalised communication and data-backed sequencing
- Scaled influencer-led demand generation engine across 50+ creators, driving 8M+ reach and contributing to upper-funnel acquisition and mid-funnel engagement
- Managed ₹40Cr+ marketing budget across three brands, leading cross-functional collaboration with Revenue, Product, Category, Sales and Agency to deliver three product launches on brief and on target
- Built brand partnerships with LVMH (Moët Hennessy, Ardbeg), Vallon, Nappa Dori, and Rafu.d to expand brand footprint through non-traditional storytelling platforms beyond core campaign cycles
- Defined brand identity and built brand playbooks across three brands, ensuring consistency across all consumer touchpoints from awareness through conversion
Digital Marketing Lead at Blunt Media & Entertainment (2021-03 – 2021-09)
- Improved campaign viewership by 35% and reduced cost by 28% across 10+ content launches (500K–1M+ views) through real-time, data-driven optimisation, refined targeting and A/B testing to improve full-funnel performance
- Shaped end-to-end digital demand generation strategy across a fast-moving content calendar, from consumer insight and creative briefing through platform execution and performance analysis
- Managed influencer partnerships and multi-brand collaborations, expanding reach among youth segments with co-created content that outperformed category benchmarks on reach and engagement
Content Strategist at Marketing Mind (2020-09 – 2021-04)
- Built a consumer persona-based content strategy for blogs and landing pages, increasing website traffic 15% in 45 days and improving engagement rates 20%+, grounded in Google Analytics insight and audience research
