Senior Marketing Manager at Maino.ai (MarTech Agency) (2025-09 – Present)
- Owned end-to-end Performance marketing strategy for multiple clients, integrating ASO, SEO, SEM, and paid social across the full funnel.
- Managed Performance marketing budgets and bidding strategies across channels, improving CAC and ROAS by 30-50% for multiple brands.
- Drove customer acquisition by planning and optimizing cross-channel campaigns, balancing scale, CAC efficiency, and LTV.
- Built Performance dashboards in GA4, Mixpanel, Appsflyer and ad platforms to clarify attribution, conversion trends, and channel-wise ROI.
- Led structured A/B testing across events, creatives, audiences, and landing pages to reduce CAC and improve conversion rates.
- Collaborated closely with product and creative teams to refine user journeys and improve funnel Performance.
- Managed external partners with KPI-driven reviews and governance to maintain Performance standards.
Independent Marketing Consultant at Independent Marketing Consultant (2023-12 – 2025-08)
- Delivered end-to-end SEO and SEM strategies for 6+ startups, improving organic traffic by 40–60% and supporting lower blended CAC.
- Built and optimized Google Ads and Meta Ads campaigns for new product launches, achieving target CAC and initial scale.
- Designed conversion tracking frameworks using GA4 and Google Tag Manager to enable reliable Performance reporting.
- Conducted technical SEO audits and coordinated implementation with engineering teams to fix crawl and indexing issues.
- Advised founders on LTV modeling and retention metric analysis to inform acquisition efficiency and budget decisions.
Lead, Performance Marketing at VAMA App (Consumer Tech) (2022-10 – 2023-12)
- Owned paid acquisition strategy on Google and Meta Ads, scaling budgets while improving ROAS tenfold for a consumer tech app.
- Improved ROAS 3X within 3 months of joining the company, which helped in securing the Series A funding round.
- Implemented GA4 and Search Console tracking for reliable attribution across channels and funnel stages.
- Ran 20+ A/B tests on creatives, messaging, and landing flows to lift conversion rates by 25%.
- Embedded SEO best practices in app listings and content, driving 40% growth in organic installs and improving blended acquisition costs.
- Built lifecycle CRM flows that increased 30-day retention by 18%, enhancing LTV and informing acquisition strategy.
Specialist, Paid Media at Maker&Son Ltd. (2021-09 – 2022-10)
- Managed Google and Meta campaigns for US expansion, overseeing budget pacing, Performance monitoring, and creative analytics.
- Aligned SEM strategy with brand messaging to improve Quality Scores and reduce CPCs by 20%, supporting more efficient acquisition.
- Coordinated cross-channel attribution setup with analytics stakeholders to improve reporting accuracy for decision-making.
Manager, Growth at ET Medialabs Pvt. Ltd. (2019-04 – 2021-08)
- Managed Performance marketing for 5 brands from different industries, overseeing paid acquisition and growth initiatives.
- Built integrated growth frameworks combining SEO content planning with paid acquisition to drive scalable demand.
- Led a team of 2 analysts and fostered a test-and-learn culture for continuous campaign optimization.
- Delivered ROAS and CAC improvements by leveraging insights from GA4 and Search Console into bid, budget, and creative decisions.
