Ankit Pokhriyal

SEO leader with 6+ years of experience scaling organic growth across Real Estate, Healthcare, B2B, eCommerce, Hospitality, Energy sector and affiliate verticals. Built SEO systems and AI-driven strategies that delivered a 391% increase in organic traffic for enterprise clients and significantly improved AI search visibility. Expert in owning full SEO roadmaps, managing large-scale Google Business Profile (GBP) networks, and pioneering Generative Engine Optimization (GEO) to future-proof brand presence in AI-led search environments.

Senior SEO Executive — Working at RepIndia (2022-01 – Present)

• Owned SEO strategy and execution across multiple client accounts, growing organic traffic by 30.35% monthly Sessions and converting Organic Transactions by 125% growth.
• Led and mentored a 4 junior SEO executive team, owning the full roadmap across keyword research, technical audits, GEO & AEO, and content planning, reporting, and client communication while running weekly monthly performance reviews with founders and marketing leads.
• Increased organic traffic for The LaLiT by 391% (41K to 202K) in 12 months and improved Domain Authority from 35 to 55
• Achieved 51.59% organic growth for Anita Dongre and pushed 50 keywords into Top 3 positions in just 12 months
• Implemented GEO strategy for Slurrp Farm, increasing AI visibility score from 5 to 45 and doubling traffic from 19K to 38K organic traffic in 3 months.
• Led YouTube SEO strategies for brands like BPTP and Medanta, improving video rankings and channel authority & Video SEO score from 0 to 100 through keyword optimization and metadata enhancements.
• Handled 22 GBP listings for Shapporji Pallonji and 11 GBP/Bing listings for Canon India ensuring NAP consistency and local rankings which improve calls, website visits and direction request.

Senior SEO Executive at Mapzitech (2022-07 – 2023-10)

• Increased organic traffic by 20% through on-page optimization and link-building strategies.
• esolved critical technical SEO issues including site speed, broken links, and JavaScript rendering.
• Conducted competitor and SERP analysis to capture high-intent keywords and featured snippets.
• Used GA4, GSC, Semrush, and Screaming Frog to identify and fix technical, content, and internal linking gaps, translating data into prioritized action plans for clients and leadership teams.

Digital Marketing Executive at Air On Trading (2019-08 – 2020-07)

• Handled end-to-end SEO for an affiliate marketing website and YouTube channel, building organic traffic from scratch.
• Grew Techexperts. in to 8 0 K + monthly organic visitors within 6 – 9 months by building the WordPress site from scratch, conducting keyword and competitor research, and executing on-page and off-page SEO.
• Handled YouTube SEO for Ankur Aggarwal’s channel through keyword research, optimized titles, descriptions, tags, and thumbnails, improving video discoverability and organic views.
• Built and maintained monthly keyword ranking and performance reports to help the team identify what was working and prioritize content and optimization efforts.
• Kept the site technically clean through mobile responsiveness, structured data, and crawlability improvements so rankings were not affected by technical debt.

Bachelor of Computer Application (BCA) – Hemvati Nandan Bahuguna Garhwal University