Ankit Raj

Senior Salesforce Administrator with 5+ years of experience designing scalable CRM solutions across Redis, Cisco, Adobe, and PwC. Expertise in Salesforce Administration, Flow Automation, Security & Access Management, Enterprise Integrations, Data Governance, and GTM Systems supporting global Sales Operations.

Senior Business Systems Engineer (Salesforce) - GTM Systems at Redis India (2024-05 – Present)

• Manage and mentor a team of junior Salesforce admins, overseeing ticket prioritization, guiding best practices, and reviewing their work on configuration and deployments.
• Led a Salesforce security and permissions audit, identifying a large number of permission sets carrying unwarranted admin-level access; partnered with stakeholders to validate use cases and revoked excessive permissions to close security gaps.
• Drove profile-level access governance for SOX compliance, removing admin-level access from Product, Executive Leadership and Sales Ops profiles and consolidating elevated permissions to the System Administrator profile only.
• Contributed to continuous platform optimization by replacing legacy Process Builders with Record-Triggered Flows, aligning automation with Salesforce best practices and improving maintainability.
• Led the Gong-Salesforce integration, embedding conversation intelligence data into CRM workflows to support sales execution.
• Designed and built automation for identity and data governance, including Okta-Salesforce provisioning/deactivation sync and contact migration automation with domain/country validation, cutting manual effort and reducing ticket volume by 30%.
• Architected and led a large-scale field cleanup on Opportunity and Account objects, auditing and removing 100+ unused/legacy fields from each to bring the org back under Salesforce field limits — retiring Flow and Apex references, deleting deprecated field versions, and validating dependencies across email templates, reports/dashboards, list views, page layouts, and validation rules before deletion.
• Owned end-to-end delivery of the Jifflenow integration, from solution design to Salesforce Production deployment within a 2-day timeline, partnering directly with business leadership on requirements and go-live readiness.
• Collaborated with cross-functional teams, including Revenue and Sales Operations, to design and implement scalable Salesforce Flow automation, lead data integrity initiatives involving mass data loads/deletions, account realignment, and LeanData routing maintenance, and ensure successful UAT, Production deployments, and a high-quality GTM data pipeline.

Technical Systems Engineer (Salesforce) at Cisco Systems (2022-07 – 2024-05)

• Led the implementation and upkeep of Salesforce configurations/customisations, encompassing Flow, Triggers, Custom Fields, Object creations, Page and Lightning Layouts, Workflow, Process Builder, and Validation rules.
• Managed user operations by creating and maintaining profiles and permission sets, addressing ad-hoc data load requests for Pricebook & Products data and overseeing order booking-related apex jobs to ensure seamless execution.
• Orchestrated system integrations with various business systems like Eloqua, Zuora subscriptions, Gainsight, and proprietary systems by configuring Bundle products, Price rules and Product rules as per business requirements.
• Partnered with business stakeholders to gather requirements, translate functional needs into Salesforce solutions, and validate configurations through end-to-end testing.
• Monitored performance, scalability, and optimised existing features, proactively addressing system health concerns and collaborating with stake holders to address maintenance or administrative issues through JIRA tickets.
• Conducted frequent deployments and managed regular Sandbox refreshes post each successful release.

Salesforce Analyst at Adobe (2022-05 – 2022-07)

• Managed user operations across platforms such as Salesforce, CPQ, Clari, and GainSight.
• Oversaw data management across multiple SFDC instances, ecosystem apps, and integrated apps like Anaplan, ECP, and SAP.
• Contributed to M&A projects involving System Reviews, Data Reviews, Data Cleansing, Data Migration, and user support during migration activities.
• Enforced Data Governance policies and procedures, continually refining them to align with current requirements.
• Conducted routine Data Audits to preserve data integrity, identified areas for improvement, and provided recommendations for informed decision-making.
• Handled extensive data processing tasks including Cleansing, Deduplication, Extraction, Manipulation, Upload, and Reporting.

Technology Consultant (Salesforce Admin/Developer) at PwC India (2020-09 – 2022-04)

• Delivered Salesforce Administration and configuration across multiple Enterprise Applications, supporting Lightning Experience, Sales Cloud, custom objects, page layouts, validation rules, workflows, and user access management.
• Contributed to Salesforce implementations for Viega, Shell-Lincoln, and British Airways by supporting business requirements, testing, deployments, production support, and post-go-live enhancements.
• Built and maintained Salesforce document generation solutions using Conga Composer and DocuSign while troubleshooting platform issues to ensure application stability and business continuity.

Bachelor of Technology in Computer Science – VIT University (2020)