VP Product at smallcase (2016-01 – 2025-11)
Employee #4 and leadership-team member through smallcase's growth from inception to 10M+ users and ₹1.3T+ in transactions. Led a ~40-person cross-functional team across product, engineering, design, analytics, CX, and operations; owned strategy and roadmap for the Gateway and Credit business verticals
- Conceived and launched Gateway as smallcase's B2B business line — a multi-tenant API platform with cross-platform SDKs, webhook-driven event architecture, and sandbox-to-production onboarding flows — enabling 120+ regulated partners (banks, NBFCs, brokers, AAs) to embed investment and credit products into their surfaces. Defined API versioning strategy, partner integration standards, and monetisation tiers from first principles
- Owned partner integration & usage success metrics including time to go live, activation rate, time-to-value, and partner-level LTV; built a tracking and experimentation framework that benchmarked partner performance against SLA commitments and drove measurable adoption uplift
- Shipped white-label IBT-compliant investment application adopted by India's top 20 brokers, including Zerodha, Groww, Upstox, and HDFC Securities; materially reduced time-to-launch and established a repeatable large partner onboarding playbook
- Built broker lead-generation distribution across 100+ digital platforms, opening a new brokerage revenue stream with a 12-month LTV of ₹468 per user
- Launched portfolio intelligence via AA and MF-RTA integrations, driving ~20% WAU uplift across smallcase and Tickertape
- Launched Loan against MFs under the LSP model to compress time-to-market and de-risk the initial build while retaining control over the customer experience; owned product strategy, risk framework, and end-to-end CX from onboarding through disbursement
- Pioneered India's first fully digital, SEBI-compliant demat pledge journey, integrating 2FA authentication, and Aadhar-based eSign and KYC, replacing the physical process with a digital identity verification across Depository & Lender; doubling median loan ticket size by unlocking stock investments as collateral
- Owned end-to-end credit lifecycle KPIs tracking awareness, engagement and adoption; built the tracking and experimentation framework that enabled 2.4x conversion improvement and 5x loan submission growth in 11 months
- Scaled monthly disbursements 22% through CX interventions, ops automation, and partner SLA alignment; grew loan submissions 5x in 11 months with loanbook at ~32% CAGR, establishing credit as a repeatable revenue line
- Built quarterly revenue forecasts and sales pipeline tracking for the platform business; reported product performance and growth metrics to leadership
- Hired, mentored and levelled a team of 5 PMs who now independently own product areas; shaped the product operating cadence and hiring bar as part of the leadership team
- Represented the company with regulated counterparties — banks, NBFCs, brokers, depositories — for partnership, compliance, and co-design of new product flows
Developer at Grabhouse, CommonFloor, and Styloot (2011-01 – 2015-12)
Developer across Grabhouse, CommonFloor, and Styloot — built search, booking, and CMS products; led frontend stack migrations
