Anuj Gupta

I am a strategic and growth-oriented sales leader with over 12 years of experience driving revenue, building brands, and scaling businesses in both B2B and B2C environments. My career spans leadership roles across high-growth startups and established FMCG giants, where I’ve successfully managed national accounts, launched go-to-market strategies, and led multi-crore business verticals.

Currently serving as Business Head at RIGI, I’ve built the GapUp platform from the ground up—managing product development, creator monetization, client acquisition, and revenue growth, while generating ₹33 Cr+ in business. I’ve closely worked with 700+ creators and scaled their revenues by up to 1200% in under a year.

With hands-on experience in sales strategy, category ownership, user engagement, and team building, I’m passionate about driving scalable results and creating value through innovation, execution, and strong partnerships.

A highly driven sales and business development professional with over 12 years of experience across B2B and B2C sectors, specializing in category management, key account handling, and brand growth. Proven track record of managing high-value portfolios (₹650 Cr+), scaling businesses from scratch, and leading large sales teams across companies like RIGI, Udaan, ITC, and Kamani Foods. Played a pivotal role in launching the GapUp platform at RIGI, managing end-to-end operations, product lifecycle, and creator monetization—driving ₹400 Cr+ in business and enabling 100–1200% creator growth.

Expert in GTM planning, distribution expansion, revenue strategy, and team leadership.

Post Graduate Diploma in Management (PGDM) with a specialization in Sales & Marketing, complemented by a Bachelor’s degree in Commerce with Computer Applications. This combination has provided a strong foundation in business strategy, consumer behavior, and data-driven decision-making, enabling effective execution of sales, marketing, and operational initiatives across dynamic industries.