Aravinthan N U

Creative strategist with 4+ years across Meta ads, social content and production for edtech, jewellery, D2C and sports. Builds AI-assisted content systems and English/Tamil creative from research and scripting through shoots, edits and reporting.

Creative Strategist at CodeYoung (2026-02 – Present)

• Produced 200+ paid-social ads for coding and math across international markets - 10 per week on average, peaking at 60 in one month; 80% English and 20% Tamil.
• Directed 150+ ad shoots and creative executions and performed in 40+ ads, shaping shot plans, delivery and edit notes.
• Contributed scripting, direction and regional execution while the Meta account generated 27K+ leads across 93M+ impressions from Feb-Aug 2026.
• Built and deployed an AI scripting workflow that reduced first-draft time from one day to 3-4 hours, plus a Shorts repurposing system.
• Built an internal Meta ad-analytics MVP and a regional targeting dashboard from sales-call language, centralizing performance and parent insights.
• Owned YouTube content operations: monthly plans, topic research, title/thumbnail/hook tests, and ClickUp/Excel reporting against channel KPIs.
• Created a student-project showcase adopted by the sales team and a parent referral explainer that supported the referral rollout.

Creative Strategy Consultant, Project-Based at Mill Story (2025-09 – 2026-01)

• Developed the launch narrative and founder-led documentary concept for a high-protein atta product.
• Managed photography, UI/UX and App Store creative production, cutting launch lead time by 30%.
• Reworked packaging and vendor coordination, reducing per-unit packaging cost by 27%.
• Produced quick-commerce PDP imagery and product video for FirstClub and Blinkit listings.

Creative Coordinator at NAC Jewellers (2025-04 – 2025-08)

• Directed localized Akshaya Tritiya and diamond campaign films that generated 2M+ views.
• Coordinated photography, digital banners and in-store assets across 10+ showrooms.
• Co-produced the Moms & Mini runway event for 200+ attendees, linking event content with retail promotion.

Social Media Manager, Sports at Kadamba Technologies (2023-05 – 2025-04)

• Built a real-time social-content system that added 11K followers and increased engagement by 45%.
• Directed live content for USA Cricket, CPL and GT20 Canada under match-day deadlines.
• Supervised a 10-15 person team across franchise owners, sponsors, designers and editors.
• Built content calendars, match-day workflows and editor briefs that cut delivery time by 30%.

Content Manager & Video Editor at V13 Photography (2022-04 – 2023-03)

• Planned shoots, cinematography and edits for event, fitness, fashion and retail clients including Fastrack and Beyond Fitness.
• Created moodboards and visual direction for branded fitness, fashion and event shoots.

B.Sc. in Aircraft Maintenance Engineering – Hindustan University (2017 – 2021)