Nandha Padmakumar

Highly creative and collaborative professional with a strong creative background and a growing interest in advertising and social media management. Eager to apply a detail-oriented mindset to support the exceptional and strategic creations at your organization.

Creative and Operations Associate at Sukha Art Studio (2026-08 – Present)

• Plan, strategize and create Instagram content, reels and carousels. Write scripts, shoot and edit videos/reels.
• Brainstorm creative content ideas and campaigns that help maintain the brand’s visual identity and online presence.
• Understanding clients and participants to enhance the creative space and build community.
• Ideating and bringing new workshop and experience lab ideas into reality.
• Research viral trends, activities and creative concepts to maintain social media growth and engagement.
• Help develop engaging, creative and artistic experiences for individuals of different age groups.
• Experimenting and testing ideas that keep audiences engaged in events, workshops and online content.
• Collaborate with the founder and coordinate day-to-day studio activities.

Youtuber & Social Media Manager (2024-09 – Present)

• Manage and grow a comedy-focused YouTube channel with 16,000+ subscribers, creating content around trending topics, internet culture, and audience-driven entertainment.
• Lead the entire content creation process, including trend research, creative ideation, scriptwriting, editing, publishing, and performance optimization.
• Edit video content using InShot and create compelling thumbnails and visual assets using Canva and Picsart, applying design principles and audience psychology to improve click-through rates and retention.
• Utilize YouTube Studio to analyze channel performance and engagement metrics.
• Manage all aspects of channel operations, demonstrating strong skills in digital marketing, analytics, project management, creativity, and strategic communication.

Master of Science in Biotechnology – SRM Institute of Science and Technology (2023-06 – 2025-10)

Bachelor of Science in Biotechnology – SRM Arts and Science College (2020-09 – 2023-05)