Architha
Digital Marketing Manager | SEO | Performance Marketing | Social Media Strategy
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About
Results-driven Digital Marketing Manager with 3+ years of experience across SEO, performance marketing, paid social, and social media strategy for B2B and B2C brands in India, the UAE, and the UK. Proven track record managing Meta Ads budgets of ₹2–3 Lakhs per month, ranking high-competition keywords on Google Page 1 in the UAE/Dubai market, and building brand presence from the ground up. Skilled in GA4, Google Search Console, Tag Manager, SEMrush, and Meta Ads Manager, with a data-driven approach to optimising CTR, CPC, CPL, and ROAS.
Currently leading digital marketing for a London-based children's publishing and illustration brand.
Experience
Digital Marketing Manager at Monkey Pen Ltd (2026-07 – Present)
Children's book publishing & illustration brand
- Lead the end-to-end digital marketing strategy for monkeypen.com, a global platform offering free personalised and educational children's books, colouring pages, and printables to parents, teachers, and schools.
- Manage brand presence and content calendars across Instagram, Facebook, Pinterest, X (Twitter), and LinkedIn, keeping messaging consistent with a warm, mission-driven brand voice.
- Drive organic growth through SEO: keyword research, on-page optimisation, and content planning for book, colouring-page, and printable landing pages targeting UK and international audiences.
- Plan and execute email marketing campaigns with country-based audience segmentation to grow and nurture the subscriber base.
- Support pre-launch marketing for the Monkey Pen companion app, including landing page messaging and video ad campaigns.
- Track channel performance with Google Analytics (GA4) and Search Console, delivering regular performance reports and recommendations to leadership.
Digital Marketing Executive at Mayoori Furniture & Electronics (2025-09 – 2026-06)
- Managed Meta Ads (Facebook & Instagram) campaigns with a monthly budget of ₹2–3 Lakhs, consistently generating qualified leads for furniture and home products.
- Ran YouTube skippable and non-skippable ad campaigns (₹15,000/month), increasing brand visibility and driving store footfall.
- Built the digital presence for the Mayoori Homes brand from scratch through an end-to-end Instagram and Facebook strategy, growing engagement and followers.
- Optimised campaigns using CTR, CPC, CPL, and ROAS, achieving consistent reductions in cost per lead.
- Developed audience targeting using custom audiences, lookalike audiences, and retargeting funnels.
SEO & Digital Marketing Executive at Lunar Enterprises (2023-06 – 2025-07)
- Executed SEO strategies for international clients Legent Maritime and AIM Global Corp, targeting the UAE and Dubai markets.
- Ranked high-competition keywords on Google Page 1, including "Shipping Container in UAE", "Consulting Firm in Dubai", and "Investment Solution in Dubai".
- Increased organic traffic and brand visibility through on-page optimisation, content strategy, and link building.
- Generated qualified leads through organic search, reducing client dependence on paid advertising.
- Conducted keyword research, competitor analysis, and monthly client reporting using SEMrush, Google Analytics, and Search Console.
Office Administrator at AL Saj Electromechanical LLC (2018-01 – 2019-11)
- Managed documentation, records, and operational workflows for a UAE-based engineering firm.
- Coordinated scheduling, reporting, and office processes, building strong organisational and cross-team communication skills.
Education
Master of Computer Applications (MCA) (2022)
Bachelor of Computer Applications (BCA)
