Brilliant Thomas

Business graduate with hands-on experience in digital marketing, influencer campaign coordination, and ecommerce operations. Managed my own brand's social media, including content planning, Canva creatives, audience engagement, and basic Meta Ads testing. During internships, worked on SEO support, campaign tracking, reporting in Excel, and coordination between teams and creators.

Comfortable using Google Analytics for performance monitoring and ChatGPT to improve research, content, and workflow efficiency.

Social media & Marketing (Co-founder) - Jersify (Online Sports Apparel Store)

Assisted in managing an online apparel store and online promotions.

• Managed product sourcing, pricing strategy, and order coordination.
• Managed brand social media including content planning, engagement, and creativity.
• Designed creatives using Canva and supported basic Meta Ads campaigns.
• Tracked sales and website performance using Excel.
• Coordinated logistics and ensured timely delivery of orders.

Influencer Marketing Intern - Barcode Entertainment

(2025-07 - 2025-08)

• Identified and shortlisted relevant creators based on brand objectives and audience alignment.
• Managed outreach, follow-ups, and coordinated deliverables with influencers.
• Assisted in campaign execution and ensured timelines were met.
• Maintained tracking sheets to monitor engagement, reach, and performance metrics.
• Coordinated between internal marketing teams and creators to ensure smooth campaign flow.

Digital Marketing Intern - NextMine

(2025-05)

• Supported the design and SMM team by creating basic creatives, helping with website updates, and maintaining internal content databases.
• Assisted with trend research and simple content planning tasks for ongoing projects.
• Supported business strategy development, ensuring alignment with market trends.

Digital Marketing Intern - IIDE the digital school

(2024-05)

• Assisted in SEO activities including keyword research and basic on-page optimisation.
• Gained exposure to campaign structuring and digital marketing fundamentals.
• Maintained reporting sheets and supported performance tracking activities.
• Collaborated with team members on assigned digital marketing projects.

BBA - Digital Marketing - Pillai college of arts, commerce and science