Arnav Lahri

Growth & CRM Marketing professional with hands-on experience in lifecycle automation, demand generation, and performance marketing across B2B and B2C environments. Tripled email CTR (2–3% → 6–7%) and consistently exceeded revenue targets across a 2M+ user base at UniAthena through data-backed segmentation and cross-channel funnel integration. Proficient across SFMC, CleverTap, Google & Meta Ads, Apollo.io, and Power BI.

Computer

Science background combined with MBA in Marketing bridges technical execution with strategic thinking.

Email Marketing Executive - UniAthena

(2023-05 - 2024-06)

• Reduced marketing costs by 60% by leading migration to Salesforce Marketing Cloud, consolidating automation and eliminating manual campaign workflows.
• Tripled email CTR from 2–3% to 6–7% by introducing the first market-research-led content strategy where campaign executors directly shaped creative direction.
• Improved average open rates from 8–9% to 11–12% through structured A/B testing on subject lines, send timing, and content format across a 2M+ user base.
• Exceeded monthly revenue targets of $2,500–$3,000 consistently, delivering avg. $3,300–$3,500/month through conversion-optimised lifecycle email campaigns.
• Lifted overall conversions by 14% over 3–4 months by integrating lifecycle emails with Google Ads and Meta Ads for cross-channel funnel reinforcement.
• Expanded user base by 10,000+ through influencer-led and performance-driven acquisition campaigns.
• Collaborated with the data team on Power BI dashboards; recommended cross-functional data consolidation improving leadership visibility into funnel metrics.

Marketing Intern - HFCL

(2025-05 - 2025-07)

• Supported GTM execution for Wi-Fi 6 and 5G enterprise solutions by identifying ICPs and aligning paid and outbound channel strategy to enterprise buying behaviour.
• Built targeted B2B prospect lists via Apollo.io (CTOs, Business Heads) to fuel email outreach and ad remarketing for webinar and lead generation programmes.
• Halved webinar registration follow-up time by automating acquisition-to-follow-up workflows with real-time triggered CRM sequences replacing manual batch emails.
• Conducted persona, competitor, and market analysis for GTM planning; boosted campaign engagement via SEO-led content and AI-assisted drip campaigns.

Market Development Intern - Docquity

(2023-01 - 2023-04)

• Accelerated client onboarding by 13% in 3 months via CleverTap lifecycle campaigns with behavioural segmentation at key onboarding milestones.
• Reduced manual operational dependencies by 25% by automating email drips, lead capture, SSO flows, and data documentation via Airtable.
• Improved organic discoverability through keyword strategy and SEO optimisation using Ahrefs, targeting healthcare professional audiences.

Data Analyst Intern - Nokia Solutions and Networks

(2021-08 - 2021-12)

• Reduced service costs by 4% (~₹2L/month) by supporting predictive maintenance initiatives for Base Station Units.
• Analysed 45,000+ operational records using Python-based exploratory analysis to identify system failure patterns.
• Enabled early-stage maintenance decisions through operational analytics and predictive insights.

MBA - Marketing & HR - Birla Institute of Technology, Mesra (2024-08 - 2026-05)

B.Tech. - Computer Science & Engineering - Sushant University, Gurugram (2018-08 - 2022-07)