Arun Kumar

Results-oriented professional with a strong background in Adobe solutioning for luxury brand, health care, pharma and marketing companies. Skilled in developing and implementing Adobe Experience Manager and Marketing Cloud solutions to drive digital marketing strategies and enhance customer experiences. Seeking opportunities to leverage expertise in Adobe platforms to help companies achieve their content strategy and marketing objectives to maximize ROI.

AEM Solution Architect - HCL Technologies

(2023-01)

Spearheaded the digital transformation of Richemont International, consolidating legacy systems and migrating Cartier websites to Adobe Experience Manager, delivering a unified digital front door via One Digital Front Door (ODFD). Led the design and implementation of Adobe technology stack, focusing on content governance, multi-architecture applications, and GIT branching strategy. Overcame challenges related to legacy infrastructure, non-compliant CMS, and accessibility standards while ensuring accessibility compliance.

• Implemented the Product Importer in AEM
• Design the road map for product detail page and product landing page in AEM
• Integration with Algolia with AEM for Product Listing Pages
• Implemented MSM with complex content governance model
• Dispatcher implementation

Sr. Technical Architect - HCL Technologies

(2020-01 - 2023-01)

Led the Digital Platforms Practice for APAC, managing revenue generation, market strategy, and business growth. Contributed to global leadership for advancing technology strategy and partnerships, driving Adobe Experience Cloud solutions across diverse industries.

Technical Architect - HCL Technologies

Designed and integrated the McAfee e-card application using AEM 6.4 for multi-platform integration with .NET, Adobe Target, and Adobe Test for A/B testing. Provided high-level technical support and ensured the successful deployment of Adobe solutions, optimizing customer experience.

Technical Architect - PWC-SDC, US - US

(2017-07 - 2019-05)

Designed the Wyndham Destination and Wyndham Carrier web site strategy and roadmap in AEM to integrate with multiplatform like Taleo and Elastic search engine with AEM 6.4. Provide the Adobe Analytics integration roadmap with Adobe Experience Manager.

• Serving as a solution Architect via technical solution provider with Wyndham
• Engineer and provide subject matter expertise in the implementation of Adobe Experience Manager, Adobe Analytics, Adobe Test & Target application of Wyndham
• Mentor and train administrators, developers and business analysts about the functionalities of AEM, so that they can achieve their business goals
• Provide high quality technical support to all Wyndham stakeholders', partners and customers to building the automation tools via AEM and custom digital marketing channel connector
• Customer success strategy plan via multi technical solution

Product Manager - PWC-SDC, US - US

(2017-07 - 2018-10)

Defined a new patient engagement strategy and roadmap to accelerate clinical trial recruitment using Salesforce AEM. Understood patient and site constituent challenges and defined new experience hypotheses. Researched leading patient engagement practices and patient needs. Defined future state user journeys. Designed site user experience, creative content (images, artwork, etc.), created wireframes. Socialized and tested designed UX and refined as needed.

• Serving as a customer success manager via technical solution provider with BMS
• Engineer and provide subject matter expertise in the implementation of Adobe Experience Manager, Adobe Analytics and Salesforce application of BMS
• Mentor and train administrators, developers and business analysts about the functionalities to BMS, so that they can achieve their business goals
• Provide high quality technical support to all BMS stakeholders', partners and customers to building the automation tools via AEM and SFDC custom connector
• Customer success strategy plan via multi technical solution
• Integration of Adobe Analytics, AEM and Dynamic Tag Management
• A/B and Multivariate testing, Auto personalization using Test & Target

Technical Architect - PWC-SDC, Shanghai - Shanghai

(2016-07 - 2017-06)

As a visiting customer, visitors can watch a video shown on Macy's.cn, and select items shown in the video that will allow visitors to view the product details and add the product to the shopping cart. PWC implemented the workflow called photo-shoot functionality with the help of photo-shoot workflow, as a creative designer, business can able to take photos of a product stock, make edits directly and publish directly to Macy's.CN and WeChat.

• Capture and digest customer, enterprise-wide initiatives and then leading a PWC strategy on how to address them via Adobe technology, Adobe Services
• Educate the Macys team and the BU on how to prioritize sales approach and where applicable, influence Adobe's shoppable video and WeChat Communication roadmap
• Collaborate with Account leadership to drive Adobe's strategic point of view, ensure client pre-sales expectations are met
• Acknowledged thought leader and brand representative – established though communication media channel

Technical Architect - HCL Technologies

(2014-09 - 2016-06)

AT&T Home solution provides quick and easy online e-commerce platform where US citizen can buy TV, Internet, Home phone and Direct TV online. Using this e-commerce platform they can also use all home related installation at their home very quickly.

• Serving as a Technical Architect with AT&T
• Engineer and provide subject matter expertise in the implementation of E-COM application of AT&T
• Mentor and train administrators, developers and business analysts about the functionalities to AT&T, so that they can achieve their business goals
• Provide high quality technical support to all AT&T home solution stakeholders', partners and customers to building the automation tools for document migration into DAM
• Coding and implementation

Technology Specialist DAY CQ - Cognizant

(2013-09 - 2014-06)

Abbott EIFU provides quick and easy access to product literature online as an alternative to printed documents. Content Author will find physician Instructions for Use (EIFU) for selected products. Abbott EIFU recommends that product EIFUs be downloaded, printed, reviewed, and readily available for operator reference during procedures when using devices.

Master's - Computer Application