Aruna Dhyani

Growth marketer with hands-on learning in Paid Ads, landing page strategy, consumer psychology, and performance marketing fundamentals. Experienced in creating marketing campaigns, ad creatives, landing page analysis, and conversion-focused messaging. Skilled in audience research, keyword strategy, and digital content planning, with a strong interest in growth marketing and behavioral marketing

Content Marketing Intern at OpenSense Labs (2022-11 – 2023-05)

• Conducted topic, keyword and competitor research to identify relevant content opportunities and support content planning.
• Produced 10–15 technical blogs and 2–3 case studies, translating complex technical subjects into audience-focused content.
• Analysed website performance through Google Analytics, reviewing traffic sources, visitor behaviour, bounce rate and audience characteristics to understand content and website performance.
• Used research and performance observations to identify opportunities for improving existing content and inform future content planning.
• Developed weekly content plans based on research, search behaviour and website-performance insights.
• Collaborated with developers to understand technical topics and with graphic designers to support content assets and execution.
• Worked directly with the marketing manager on content planning, reporting and execution.

Senior Recruiter at Mobile Programming (2020-11 – 2021-04)

Senior Researcher at New Era Consultancy (2019-03 – 2020-07)

Senior Consultant at TD Newton (2017-10 – 2019-03)

Recruiter at Mera Job (2015-08 – 2017-10)

• Managed end-to-end recruitment requirements across multiple client accounts, from sourcing and screening through joining. Co-odinated walk-in recruitment drives for high-volume hiring requirements.
• Consistently met and exceeded quarterly placement targets, including achieving 150%+ of target in one role and 100%+ in another.
• Managed requirements for clients including EY and Tata Communications, coordinating with recruiters, hiring stakeholders and candidates to meet staffing objectives.
• Conducted candidate and market research and developed sourcing strategies to identify and engage relevant talent across technical and non-technical requirements.

AI-Powered Digital Marketing Certificate – SP Jain School of Global management (2026)

Bachelor of Commerce – Delhi University (2015)