Shradha B

My journey into the world of user experience began with a curiosity to find the 𝘀𝘄𝗲𝗲𝘁 𝘀𝗽𝗼𝘁 where 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝗵𝘂𝗺𝗮𝗻 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 intersect.

Wearing various hats along the way, I started as a product designer, mastering the art of crafting digital experiences. However, my hunger for deeper insights led me to UX research.

I possess a profound interest in 𝗮𝗿𝘁, 𝗵𝘂𝗺𝗮𝗻 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆, and 𝗲𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗳𝗿𝗲𝘀𝗵 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀.

HIKE, Associate UX Researcher

• Shaping experiences for a 5 million + audience within the real money gaming ecosystem.
• Revamped website landing page, boosting conversions by 5%.
• Optimized app onboarding, achieved 82% improvement in gameplay ratio by improving transparency and personalization.

Previously worked in Ecommerce and Mental Health sector.

• Interaction Design Foundation | UX Research
• REVA University | Computer Science & Engineering 
• Designwings | Professional UI & UX Bootcamp
• Kendriya Vidyalaya | Highschool