Ashay Kamble

Performance and growth marketing professional with experience managing large-scale, multi-market paid media activity for global FMCG brands. Strong work experience leading cross-functional teams, managing multi-million budgets, and aligning strategy to achieve marketing objectives. Brings 7+ years of experience across performance, brand, consulting, and data analytics environments to achieve marketing objectives.

Group Head, Paid Media at Performics (Publicis Groupe), India (2022-01 – Present)

• Lead a 20+ member team for a leading European FMCG client, managing paid media across 15+ countries and 5 Brands
• Own end-to-end paid media strategy, annual planning, and KPI governance for a combined media budget of EUR 15 Million+
• Drive innovation & testing roadmap to improve efficiency & scalability
• Drive annual planning and budget decisions with client stakeholders
• Led strategic initiatives that drove upsell revenue of ~40K EUR
• Competencies: Paid Media Strategy, Client Handling, Budget Planning

Brand Manager, Organic Social Media at BornHi Digital (2021-01 – 2022-12)

• Managed organic social media strategy for FMCG, FMCD, & BFSI clients
• Planned and executed festive and seasonal campaigns, aligning strategy with brand objectives
• Led influencer marketing from creator selection to campaign execution
• Collaborated with creative and client teams to ensure brand consistency across channels
• Competencies: Social Media marketing, Brand strategy, Content planning

Pre-Sales Consultant at Wipro Technology (2020-01 – 2021-12)

• Part of the Solutions and Pre-Sales team supporting domestic and international RFPs for legacy systems modernisation
• Led creation of enterprise-level promotional assets to support sales
• Competencies: Consulting, Pre-Sales, B2B Marketing

Associate at Opus Consulting Solutions (2015-01 – 2017-12)

• Analysed transaction data for a US-based remittance company to identify fraud patterns and compliance risks
• Used Python to automate data extraction, processing, and reporting
• Competencies: Data analysis, Hive, Python, SQL, HQL, Automation

MBA in Marketing – NMIMS MUMBAI (2018-01 – 2020-12)

Bachelor of Engineering in Computer – PICT PUNE (2011-01 – 2015-12)