Yash Pathak

I don't run ads, I run experiments that happen to look like ads. I'm a performance marketer who turns Meta and Google budgets into measurable leads - built across health beverages, automotive, and home furnishing brands over 3+ years - building campaigns that get measured, not just launched

Performance Marketing Executive at Nutrifuture Foods (2025-02 – Present)

• Planned and launched Meta, Google, and LinkedIn campaigns from scratch for a health beverage brand across four product lines
• Handled creative coordination, ad copywriting, performance monitoring, and weekly reporting
• Fixed underperforming ad sets through audience and bid adjustments

Paid Media Strategist at Sanghi Classic (2024-04 – 2025-01)

• Ran Meta and Google Ads campaigns to generate qualified leads and showroom interest for automotive sales
• Analyzed customer feedback and sentiment to continuously refine ad messaging, targeting, and creative direction

Social Media Marketing Manager at Wooden Street (2022-01 – 2024-03)

• Managed organic content planning and publishing across social platforms to build consistent audience engagement
• Led influencer marketing outreach and partnerships
• Collaborated with design and content teams to maintain brand voice

Freelance Digital Marketer at Freelance (2020-12 – 2022-05)

• Managed social media accounts for multiple clients at once across Instagram, Facebook, and LinkedIn
• Handled content creation, scheduling, and engagement
• Built monthly content calendars and creatives in Canva
• Tracked performance metrics

Technical Support Specialist at Teleperformance (2018-11 – 2020-07)

• Handled 60–80 customer interactions daily across a US/UK process
• Resolved technical issues and managed escalations
• Consistently met SLA and KPI targets
• Used CRM tools to log interactions and track patterns
• Handled upselling, retention, and customer satisfaction outcomes through structured, consultative conversations

Bachelor of Technology – RTU (2014 – 2018)