Mansi Pachpute

Performance marketer with 1.5+ years driving 100x+ ROAS across enterprise B2B SaaS accounts. Expertise in scaling paid media budgets from Rs. 25K to Rs. 5L+ monthly (+2000% growth) while improving efficiency. Proven track record reducing CPL by 20%, improving CTR by 12%, and leveraging AI-powered optimization tools for campaign automation and lead generation.

Marketing Executive at CandorWorks (2025-05 – Present)

Performance: 108x ROAS | Rs. 6-7L+ revenue generated | Budget scaled 25K → Rs. 5L+ (+2000%)

• Managed 5–10 concurrent lead generation campaigns across Google Ads and Meta Ads for enterprise clients including Microsoft, Google, and ServiceNow; optimized audience targeting across 10+ segments and achieved 108x ROAS through data-driven bid management.
• Scaled account budget from Rs. 25K to Rs. 5L+ monthly (+2000% growth) while improving efficiency metrics—reduced CPL/CPC by 18–20% and improved CTR by 10–12%.
• Implemented AI-powered optimization tools for campaign automation and audience segmentation; achieved 28% improvement in conversion rates through systematic CRO and landing page iteration.
• Set up GA4 custom events and lead quality scoring; built Looker Studio dashboards for real-time performance tracking and lead-to-customer attribution.
• Collaborated with creative, sales, and product teams on messaging alignment; presented bi-weekly performance dashboards to leadership with budget reallocation recommendations.

Digital Marketing Executive at GetMax Solutions (2024-10 – 2025-03)

Performance: 60x ROAS | Real Estate, E-commerce, SaaS Clients | 300+ qualified leads

• Managed performance campaigns for diverse clients across real estate, e-commerce, and SaaS verticals; achieved 60x ROAS and 6–7% CTR (3x industry benchmark), generating 60–75 qualified leads monthly at Rs. 180–210 CPA.
• Planned and executed paid campaigns across Meta Ads and Google Ads, generating 300+ qualified leads and scaling campaign architecture to handle Rs. 5L+ annual ad spend across 15+ concurrent campaigns.
• Improved campaign performance through systematic bid management and audience segmentation—drove CTR up 15% and CPL down 18%; identified underperforming placements and reallocated budget to high-efficiency channels.
• Built hyper-targeted lookalike audiences leveraging first-party CRM data segmented by company size, industry, and job title; improved lead quality by 25% and ROAS by 20%.
• Ran structured A/B tests on ad formats, bidding strategies, and landing pages; documented optimization learnings in client-specific playbooks for repeatable success.

Founder & Growth Lead at Vastra Vibe (D2C Fashion) (2020 – Present)

• Scaled D2C venture to 1,000+ customers organically (zero paid spend) via WhatsApp community management and content-led growth; achieved 30–40% repeat order rate (3-4x industry average).
• Built community-first growth model managing 500+ engaged WhatsApp community members; developed customer lifecycle strategy resulting in exceptional retention and organic word-of-mouth growth.
• Identified customer pain points through direct feedback; iterated product positioning and messaging based on community insights, driving month-over-month customer acquisition growth without paid media.

Bachelor of Pharmacy in Pharmacy – Rashtrasant Janardan Swami College of Pharmacy, Pune (2024)