Ashish Kochhar

A dynamic and results-driven sales leader with strong experience in building and executing growth strategies across multiple industries. Known for driving revenue, developing long-term partnerships, and delivering consistent business results. Looking to take on senior leadership roles in Sales & Marketing, P&L Management, or Business Development.

A profit-driven leader with 29 years of experience in driving business growth by identifying new opportunities and strengthening competitive positioning for long-term success. Proven ability to build strategic relationships with C-suite executives and principals to support product planning, forecasting, pricing, and promotional strategies. A strategy architect with expertise in formulating and executing sales and marketing initiatives, including short- and long-term business planning, innovation strategies, and full P&L management.

Strong understanding of diverse markets and business models, with the ability to map market trends into effective business development and sales strategies. Consistently delivered outstanding growth in competitive markets by exceeding targets, expanding market presence, and strengthening key account relationships. A collaborative team leader with experience in resolving complex challenges, leading cross-cultural teams, and driving organisational success through clear vision, team development, and focused execution.

Zonal Head – North/Central & Nepal - CENTURY PLYBOARDS (I) LTD - North/Central & Nepal

(2024-01)

Driving AOP targets and profitability through Value Added Product focus and DSO control. Strengthening commercial controls (CD, schemes, TOD) and optimizing distribution networks. Leading large-scale institutional/project sales across real estate and infrastructure sectors.

Building strong partnerships with developers, architects, PMCs, key stakeholders, and OEMs (Furniture & Modular Business). Liaising with government, semi-government, and private authorities across infrastructure segments. Driving business expansion, product development, and market growth initiatives alongside enhancing customer experience through feedback-driven improvements and KPI-based reviews.

• Delivered 38% YoY growth (74,250 → 103,000 CBM year 2024-25) and further 32% growth to 136,000 CBM (₹416 Cr revenue) year 2025-26.
• Expanding the Channel sales in the prescribed region with 55 new stockists, 88 new OEMs, 4500 new carpenters, and more than 5000 retail counters from 2024 to 2026.
• Expanded key accounts across regions: NCR: DLF, M2K, M3M, Smartworld, Wave, Gulshan Homz, Nirala, ACE; Rajasthan: Mahima, Mangalam, Suncity; Mohali: Noble Calista, Noble Arya
• Leading and managing a 42-member team across multiple geographies

Regional Head – North Zone - DURAVIT INDIA PVT. LTD. - Delhi NCR, UP, Uttarakhand, Rajasthan, Punjab, Haryana, J&K & HP

(2016-09 - 2024-01)

Growth Path: Head of Sales (Delhi/NCR) → Regional Head – North Zone. Developed and executed growth strategies, mitigation plans, and marketing initiatives. Improved customer satisfaction through process and service enhancements. Collaborated with product teams for market-aligned development. Conducted market analysis and KPI-driven reviews.

• Led 10 Business Development teams, driving strategic growth and channel expansion
• Delivered 12% YoY growth Retail (₹9.70 Cr → ₹10.86 Cr | FY22 ₹35.24 Cr)
• Achieved 32% YoY growth Retail (₹7.35 Cr → ₹9.70 Cr | FY21 ₹27.34 Cr)
• Appointed 16 Business Partners and 4 Direct Partners
• Built project pipeline of ~2,90,000 bathrooms worth ₹455 Cr

Head of Sales (Delhi/NCR) - DURAVIT INDIA PVT. LTD. - Delhi/NCR

(2016-09 - 2024-01)

Led Area Manager teams driving channel sales growth. Conducted market analysis and KPI-driven reviews. Major deals and strategic wins included Supertech Supernova (₹3.6 Cr, 3100 bathrooms), Ambience Group (₹8 Cr, 4500 bathrooms), Unity Group (₹2.5 Cr, 2800 bathrooms completed), DLF Projects (₹13 Cr, ~6500 bathrooms), ABA Developers County 107 (₹2 Cr order), Corporate partnerships with Taj, ITC & Lalit Hotels (PAN India), Capital Land Ascendas (Orders across metro cities, ~₹1.5 Cr).

• Led 4 Area Manager teams, driving channel sales growth (₹2.25 Cr → ₹2.75 Cr; FY16 ₹10.5 Cr)
• Delivered consistent multi-year growth: 12% | 26% | 20% | 26.5% | 25% (FY17–FY22)
• Appointed 10 Business Partners and strengthened distribution network
• Managed enquiry bank of ~16,60,000 bathrooms worth ₹259 Cr
• Established PAN India corporate tie-up with Bharti Realty (₹40 Lakhs initial order)

Deputy General Manager – Sales (Bathroom Division, North India) - H & R JOHNSON INDIA - North India

(2013-03 - 2016-09)

Drove channel and project sales across NCR through strategic partner-led growth and customer acquisition.

• Exceeded monthly sales targets by ₹200 lakh and surpassed gross profit targets by 20%
• Doubled revenue from ₹125 lakhs to ₹250 lakhs
• Achieved 58% growth (₹19 Cr target, FY 2014–15)
• Achieved 53% growth (₹12 Cr target, FY 2013–14)
• Built project pipeline of ~90,000 bathrooms worth ₹130 Cr
• Appointed: 2 distributors and 20 direct dealers (2014–15); 3 distributors and 25 dealers (2013–14)
• Key deals: Alpha G Corp (₹4.5 Cr, ~3200 bathrooms), Amrapali Group (₹3 Cr+ corporate deal), SRS Builders (₹4 Cr), RPS Builders (₹2 Cr)

Regional Manager – Sales (North India) - ARAN KITCHEN WORLD INDIA PVT. LTD. (Aran Kitchen, Italy) - North India

(2012-10 - 2013-03)

• Managed sales operations for North India region
• Strengthened channel network and customer relationships
• Drove regional business development and market expansion

Executive (Sales & Distribution) - JAQUAR & CO. PVT. LTD. - New Delhi

(1996-10 - 2012-09)

Career progression through multiple roles: Executive (Sales & Distribution), Officer (Customer Care – Pan India), Assistant Manager (Channel Sales – Jaquar / Hansgrohe Division), Deputy Manager (Institutional Sales – Jaquar / Artize / Hansgrohe Division), Manager (Institutional Sales – Jaquar / Artize). Built a strong foundation in channel sales, institutional sales, and distribution management. Managed key accounts and developed relationships across real estate and infrastructure sectors.

Contributed to business growth, market expansion, and brand positioning across multiple regions. Built and managed key relationships with leading hospitality brands (Taj, ITC, Hilton, Marriott, Hyatt, Wyndham, Radisson) and top real estate developers, including DLF, M3M, Sobha, and Emaar India. Delivered significant business growth through strategic initiatives, achieving revenue increases of up to 58% and consistently strengthening P&L performance.

Secured high-value institutional deals, including a ₹40 crore project (40,000 bathrooms), along with major orders from premium hospitality and residential projects. Led large-scale institutional/project sales operations, collaborating with architects,

PGD - Business Management - Institute of Management Technology, Ghaziabad (2004 - 2004)

PGD - Personnel Management & Labor Welfare - Himachal Pradesh University (1998 - 1998)

B.A. - Delhi University (1996 - 1996)