Shanu Samsheer

Senior Business Leader with 17+ years of progressive leadership across the EdTech and Education industry, specializing in P&L management, B2B and B2C sales strategy, and large-scale business expansion. Proven track record of driving revenue growth, leading market entry and territory expansion, and building high-performing teams across K-12, Higher Education, and professional education verticals. Deep expertise in channel sales, franchise business development, strategic partnerships, and sales analytics — positioned for senior leadership mandates such as Regional Head, Zonal Head, Business Head, Sales Head, and City Head.

Deputy General Manager (DGM) at IIC Lakshya (2026-01 – 2026-06)

• Spearheaded complete branch P&L ownership, driving profitability across CA, CMA and ACCA business lines.
• Delivered consistent revenue and business growth by executing structured admissions strategies.
• Directed admissions growth strategy across CA, CMA and ACCA programs, strengthening market position.
• Optimized call centre operations, elevating team productivity and lead-to-enrollment efficiency.
• Elevated counselor conversion ratios through targeted coaching, pitch refinement and lead-quality controls.
• Championed weekly performance reviews with academic and sales teams to accelerate progress against targets.
• Streamlined the end-to-end admission funnel, proactively resolving drop-off points to protect conversion.
• Leveraged MIS and business analytics to drive data-informed decision-making.
• Executed regional marketing and outreach campaigns that strengthened brand visibility and lead generation.
• Cultivated strategic relationships with schools and academic institutions to build a sustainable referral pipeline.
• Directed manpower planning and recruitment across sales, counselling and academic support functions.
• Embedded operational compliance frameworks aligned with organizational governance standards.
• Controlled fee collection and refund processes, safeguarding branch financial integrity.
• Delivered cross-functional leadership across sales, academics and operations to drive unified execution.
• Championed customer-centric initiatives across the student journey, strengthening satisfaction and retention.

Area Business Head at Aakash Educational Services (2021-07 – 2025-11)

• Owned regional P&L, driving revenue growth and profitability across Engineering, Medical and Foundation verticals.
• Led multi-vertical regional sales and growth teams to consistently deliver against ambitious targets.
• Architected institutional partnership strategy, expanding the school and channel partner ecosystem.
• Negotiated strategic school tie-ups that strengthened long-term admissions pipelines.
• Developed annual business plans and revenue forecasts to guide regional strategy.
• Drove cost-optimization initiatives across multi-branch operations, improving operational efficiency.
• Directed multi-branch business operations, ensuring consistent execution across locations.
• Chaired leadership reviews, tracking performance against regional dashboards and KPIs.
• Enforced adherence to sales processes and compliance standards across the region.
• Spearheaded market expansion initiatives, extending business presence into new territories.
• Built regional leadership bench strength through structured hiring and capability-building programs.
• Delivered sustainable, consistent growth across assigned regions over multiple fiscal years.
• Standardized MIS and reporting practices across branches, improving visibility into performance.
• Represented the region in senior leadership and business review forums.
• Mentored branch managers to elevate execution quality and leadership readiness.

Branch Manager at Aakash Educational Services (2019-08 – 2021-07)

• Directed end-to-end branch operations spanning sales, academics and administration.
• Delivered branch-level admission and revenue targets through disciplined execution.
• Led local sales and marketing initiatives that expanded the branch's admissions pipeline.
• Orchestrated school outreach programs and seminars to generate qualified leads.
• Controlled fee collection and receivables, maintaining branch financial discipline.
• Maintained operational and academic compliance, securing successful audit outcomes.
• Resolved customer grievances swiftly, protecting satisfaction and retention.
• Improved branch profitability and facility utilization through tighter operational management.
• Led branch recruitment and training, building a capable frontline team.
• Monitored daily and weekly business performance, driving accountability against targets.
• Managed local branding campaigns that strengthened brand presence in the catchment area.
• Strengthened student retention through elevated customer experience initiatives.
• Coordinated closely with academic teams to ensure delivery excellence.
• Built enduring relationships with parents and schools, reinforcing community trust.
• Championed a customer-first culture across all branch touchpoints.

Sales Head at Genius Group Global (2012-02 – 2019-08)

• Led national sales and marketing operations, driving growth strategy execution across India.
• Formulated and implemented growth strategies aligned with corporate business objectives.
• Directed lead-generation campaigns across digital and offline channels to fuel the sales pipeline.
• Forged strategic partnerships with institutions and channel players nationwide.
• Directed sales forecasting and planning cycles at the national level.
• Built and scaled a high-performing sales organization through structured recruitment and training.
• Implemented CRM and reporting systems, improving pipeline visibility and forecasting accuracy.
• Managed marketing budgets and tracked ROI to optimize spend efficiency.
• Expanded market presence into new territories through structured go-to-market plans.
• Directed integrated online and offline marketing campaigns to strengthen brand reach.
• Strengthened customer relationship management programs to improve retention.
• Conducted market research and competitor analysis to sharpen strategic positioning.
• Developed and scaled a nationwide channel partner ecosystem.
• Improved sales productivity and conversion rates through process standardization.
• Delivered annual business growth objectives across the national sales organization.

Regional Sales Manager at Pearson (2010-01 – 2012-02)

• Directed regional sales operations, delivering consistent territory revenue performance.
• Built and nurtured strategic relationships with schools and educational institutions.
• Executed customer acquisition programs that expanded the regional client base.
• Delivered compelling product presentations and demonstrations to institutional buyers.
• Managed channel partner relationships to extend market reach.
• Tracked market trends and identified emerging business opportunities.
• Prepared sales forecasts and performance reports for leadership review.
• Supported marketing campaigns and represented the company at regional events.
• Strengthened customer engagement and retention through proactive account management.
• Managed key account relationships with major institutional clients.
• Coordinated cross-functionally with internal stakeholders to align execution.
• Negotiated institutional contracts, securing favorable commercial terms.
• Expanded business coverage across assigned territories.
• Achieved consistent sales growth through disciplined territory management.
• Built a strong referral network that reinforced sustained regional growth.

MBA in Human Resources Management – Calicut University

B.Tech in Information Technology – Visvesvaraya Technological University