Ashish Rawat

Experienced eCommerce professional with 7+ years of expertise in Shopify, D2C operations, catalog management, and merchandising. Seeking to drive online growth, optimize customer experience, and contribute to business success through efficient digital commerce management.

E-Commerce Manager - Amama Jewels - Noida

(2024-08)

• Managed 2,000+ SKUs across Shopify Plus and Myntra, ensuring catalog accuracy and data integrity.
• Created bulk SKUs through Vinculum OMS, including taxonomy setup, attribute mapping, HSN allocation, tax configuration, and catalog onboarding.
• Maintained product data, pricing, variants, collections, metafields, and inventory synchronization across Shopify and marketplaces.
• Executed bulk catalog uploads using Matrixify and conducted audits, SKU mapping, categorization, content enrichment, and error resolution.
• Managed inventory, HSN, and tax synchronization through OMS integrations while ensuring marketplace compliance.
• Supported product launches, assortment updates, and promotional campaigns across multiple categories.
• Contributed to D2C operations supporting ₹1.5 Cr monthly sales and 2,600+ monthly orders.
• Optimized merchandising, SEO content, and storefront performance while collaborating with cross-functional teams.

Sr. E-commerce Associate - Vahdam Teas - Noida

(2022-09 - 2024-04)

• Managed Shopify Plus D2C websites across the US, UK, Canada, Global, and India markets.
• Handled Amazon, Flipkart, and Myntra operations, including listings, inventory, pricing, and order management.
• Managed 250+ product listings and 5,000+ monthly inventory units.
• Executed product launches, promotions, website updates, and catalog rollouts.
• Maintained product pages, collections, inventory sync, discounts, pricing accuracy, and image assets.
• Utilized Shopify Metafields, Matrixify, Launchpad, app integrations, and shipping configurations.
• Conducted website audits, SEO optimization, accessibility checks, and content updates.
• Collaborated with marketing, content, UI/UX, development, QA, and operations teams.
• Generated MIS reports, business insights, and operational documentation.
• Executed customer segmentation and email campaigns using Klaviyo.

Sr. E-commerce Associate - HOK Beauty - Delhi

(2020-09 - 2022-07)

• Successfully oversaw operations for multiple Direct-to-Consumer (D2C) websites in both the Indian and UK markets, ensuring seamless functionality and compliance with industry standards.
• Executed the meticulous listing of new products, managing inventory stock, updating pricing, and applying discounts across diverse marketplaces to align with industry trends and standards.
• Monitored daily sales activities, conducted real-time inventory assessments, and forecasted buying trends. Strategically planned stock replenishment, discounts, and upcoming sale events across different channels based on data-driven insights.
• Captured diverse marketing, sales, campaign, and operational data from various marketplaces.
• Developed and maintained MIS and other reports.
• Ensured the quality of product images by meticulously overseeing styling, photography, and editing processes, meeting industry standards for visual presentation and customer engagement.

Quality Analyst - Conneqt Business Solutions Limited - Noida

(2019-08 - 2019-11)

• Monitored all social media contacts via chats, calls or side-by-side to ensure quality standards were met for Paytm.
• Performing audits on chats and emails based on parameters and compliance.
• Provided coaching feedback to agents to enhance their performance and adherence to quality parameters.
• Participated in training sessions for new batches regarding quality standards and expectations.
• Reviewing performance of the agents.
• Generated daily reports highlighting quality deviations and areas for improvement.
• Identified issues of non-compliance and elevated reports to senior personnel.

Social Media Executive - Conneqt Business Solutions Limited - Noida

(2018-05 - 2019-08)

• Managing Social Media channels for Paytm by interacting with customers.
• Maintaining follow-ups with CyberCell regarding bank, UPI, wallet & payment gateway fraud/theft issues.
• Maintaining sanity on all social media platforms. Responding/Highlighting/Resolving brand mentions in 15 minutes as per SOP.
• Managing the Marketplace vertical to promote the brand & service and gain customer satisfaction.
• Analyze and report on social media and online marketing campaigns.

Operation Executive - The Dataflow Group - Noida

(2017-09 - 2018-04)

• Conducting thorough verification of employment, education, references, and licensing background information in accordance with industry standards and best practices.
• Crafting detailed reports in compliance with industry standards while establishing and managing robust records and documentation systems for effective record-keeping and audit trails.
• Ensuring the prompt and systematic tracking of all verifications dispatched, maintaining a proactive approach to follow-ups within stipulated timeframes as per industry norms.
• Strategically coordinated operations according to objectives and capabilities, effectively to meet demands.

Customer Service Representative - Cogent E Services - Noida

(2017-02 - 2017-09)

• Manage emails/chats for Kent Systems, process orders, prepare correspondence, and fulfil dealer needs to ensure customer satisfaction.
• Built strong relationships with the field operations team to support business development opportunities and improve service. Listened to customers' questions and concerns to provide answers or responses.

Bachelor of Commerce - Commerce With Maths - University of Delhi (2012 - 2015)