Ashray Bakshi

Self driven professional with a passion for solving complex problems and a commitment to continuous learning. I bring a proactive mindset, a commitment to excellence, and eagerness to thrive in a dynamic environment. Striving to get excellent at reporting and analytical skills

Product Analyst at Blackbuck (2023-12 – Present)

Logistics company

• Renewal Pilot & Optimization: A/B Testing - Compared telephonic and digital renewal methods. Insights & Strategy - Analyzed trends and factors affecting renewals. Impact: Overall renewals increased by 5%. Tele effort reduced by 16%. Renewal cost reduced by 40/- per renewal.
• Gov Portal Lag Solution: Problem - Government server inefficiencies caused data update lags, delaying the royalty process. Solution - Implemented geo-fence triggers for eligible trucks to detect lagged updates. Impact - AIS renewals increased from 35% to 43%.
• Relay & GPS Replacement Cost Tracking: Problem - Monthly leakages of 4 lakh due to unaccounted relay installations & GPS replacements. Solution - Built an in-app tracking flow for relay and GPS replacements. Impact - 100% unaccounted installations identified. 95% of charges successfully collected.
• Sim bill analysis (Cost optimisation): Problem - Billing discrepancies resulted in 36,00,000 in extra costs. Solution - Identified root causes of discrepancies. Automated a flow to place SIMs in safe custody and deactivate them if needed. Impact - Resolved 36 lakh worth of billing discrepancies. Eliminated 3 lakh in recurring monthly costs.

Product Analyst at JODO (2023-03 – 2023-12)

Fintech company

• Product Metrics Tracking: Designed dashboards and funnels to monitor key product metrics. Improved retention rates by 30%. Provided actionable insights that influenced the product roadmap and prioritization.
• Customer Satisfaction Improvement: Conducted NPS analysis to uncover user pain points and improvement opportunities. Led to a 15% increase in overall customer satisfaction scores.
• Downtime Management: Led a 3-member team to streamline downtime handling. Implemented automated workflows, reducing downtime by 40%. Enhanced overall system reliability.
• Reporting Enhancements: Delivered both short-term and long-term solutions for a company-wide issue. Enabled downloadable access to high-demand reports. Integrated data visualizations into the system, increasing system retention by 30%.

Business Analyst (Intern) at JODO (2022-07 – 2023-02)

Fintech company

• Segmentation & Retention Analysis: Conducted cohort analysis to identify retention percentages across user segments (e.g., schools, institutes, coaching centers). Provided actionable insights for targeted engagement and retention strategies.
• TAT Metrics Implementation: Developed and implemented Turnaround Time (TAT) metrics for customer applications. Achieved a 15% reduction in processing time. Enhanced operational efficiency across cross-functional teams.

B.tech Engineering in CSE – Chandigarh University (2018 – 2022)