Aanchal Rathi
Social Media & Content Strategist
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About
Results-driven digital marketing professional with 3+ years of hands-on experience in Social Media Strategy, Content Creation, and Performance Analytics. Proven track record managing brand presence across 7+ platforms — Instagram, LinkedIn, Facebook, Twitter/X, YouTube, Pinterest, and Threads. Skilled at translating audience data into high-converting content, executing end-to-end paid media campaigns, and building communities that drive measurable business growth.
Experience
Social Media Specialist - Shiv Shakti Laminates - On-site
(2026-03)
Manufacturing & B2B
- Lead end-to-end social media strategy for a manufacturing brand, building a differentiated brand identity across B2B and B2C audiences.
- Develop platform-tailored content calendars that drive discoverability and qualified lead generation.
- Monitor performance KPIs weekly, translating analytics into iterative content improvements.
Social Media Manager - Collective AEC - On-site
(2025-10 - 2026-01)
Architecture & Design
- Managed brand presence across 7 platforms simultaneously, maintaining consistent voice, aesthetics, and engagement.
- Developed and owned content calendars, coordinating with creative teams to align campaigns with business timelines.
- Tracked performance analytics to optimize reach, refine strategy, and report insights to leadership.
Social Media Manager - Ahmedabad School of Digital Marketing
(2024-09 - 2025-08)
Internship
- Executed platform-specific content including creatives, captions, and full campaign rollouts for ASDM.
- Applied Google Ads, Digital Direct Marketing, and SEO strategies to grow organic reach and paid performance.
- Monitored analytics dashboards to track KPIs and refine content strategy based on data-driven insights.
Social Media Manager & Tutor - Balaji Group of Tuitions - On-site
(2023-09 - 2024-08)
Education
- Orchestrated Business Studies, Economics, and Accounts study groups for 100+ students, achieving 92% attendance rate and reducing repeat queries by 28%.
- Amplified Instagram engagement through data-driven Reels and iterative edits, optimising for format-performance insights.
- Built and managed a weekly Reels calendar with hook library, aligning timing and captions to audience behaviour for consistent reach growth.
- Streamlined content production workflow using templates, presets, and batch processing — cutting turnaround time while maintaining quality benchmarks.
Education
Bachelor of Business Administration - Management & Operations - Manipal University Jaipur (2023-08 - 2026-08)
High School Diploma - Commerce - Maheshwari Vidyapeeth School, Surat (2011-04 - 2023-03)
CFA Level 1 - Finance & Quantitative Analysis - CFA Institute (2025-08)
