Atoshi Nayak

A strategic and results-oriented leader in Marketing and Communications, possessing over 14 years of experience in driving brand transformation, integrated marketing, public relations, and corporate communications for top-tier organizations. Expert in developing engaging brand narratives, enhancing customer engagement, and overseeing corporate reputation in both global and regional markets. Demonstrated success in leading high-performing teams, formulating data-driven marketing strategies, and implementing comprehensive 360° campaigns across digital, traditional, and experiential platforms.

Proficient in crisis communication, enhancing executive visibility, engaging stakeholders, and ensuring alignment of communication strategies with overarching business objectives.

Lead PR / Corporate Communications / Digital Marketing at MOVIN EXPRESS (JOINT VENTURE - INTERGLOBE & UPS) (2022-08 – Present)

Conceptualise and manage all Marketing/Branding/PR and Corporate Communications strategies to create and promote the corporate identity and market the services of the Brand to the clients, media, and employees across all online and offline channels through successful ATL /BTL/PR strategies.

• Manage a broad array of digital/print promotional and communication materials for the organization with major focus on Brand Marketing strategies to acquire leads.
• Driving press coverage in all National/Regional and Financial Dailies to support the corporate communications strategy in tandem with managing the PR agency.
• Driving support to the sales team with customer events, relevant collaterals, product presentations & training from time to time. With unified communication across all channels.

Lead PR / Corporate Communications / Digital Marketing / Media Planning at OKINAWA AUTOTECH (2021-09 – 2022-08)

• Execute Digital Marketing strategies like Branding and Performance Marketing activities across all SNS platforms, while maintaining the Marketing Budget.
• Diving support for all Branding activities at all facilities and offices across India for the Brand and Partners, alongside managing agencies.
• Support internal communication strategies with HR to have seamless information flow across the organization
• Conceptualizing and executing the company NEWSLETTER.
• Handling Marketing budget of 2.50 Million
• Planned and bought media schedule with TOI and HT, created media plans that delivered optimal results within budgets by selecting integrated and appropriate media vehicles, print, digital, TV and radio.
• Developing and conceptualizing company Newsletter and Marketing collaterals.
• Hands-on in producing a broad range of internal communications for multiple mediums, including electronic, print, video communications.
• Conceptualizing and creating digital content for social media channels to increase reach and followers.
• Established and managed workflow for creating, editing and publishing the entire Communications and Branding portfolio.
• Driving press coverage in all National/Regional and Financial Dailies to support the corporate communications strategy. Develop corporate social media strategy and governance.

Content Creation / Branding at ENSEIGNE INDIA (2014-05 – 2020-10)

• Ensure all content is on - Brand Messaging, consistent terms of style, quality and voice, to create reliable user experience across all channels for various brands.
• Well versed with clients Brand Strategy for execution of all the activities and communications across all channels.
• Increases credibility for Brands by developing and conceptualizing marketing activities, print campaigns and articles.

Marketing and Communication I OCEANIA MKT at METSO (2010-03 – 2013-03)

Manage the editorial as well as advertorial content for Southeast Asia Market, created, produced various events across the world, customer activities and advertising campaigns on both print and OOH.

• Manage the editorial as well as advertorial content for Southeast Asia Market, created, produced various events across the world,customer activities and advertising campaigns on both print and OOH.
• Evolved short term and long-term plans and budgets for the marketing / communications / public relations programmes.
• Responsible for developing, compelling relevant advertising and communication campaigns across various media. Drive media strategy to ensure brand message reach.

Client Servicing at RESULTS McCANN (MRM WORLDWIDE) (2008-04 – 2008-09)

• Providing functional and creative solutions to the client by delivering super content creation
• Planning and developing effective Direct Marketing Communication solutions.
• Developed, supervised and managed the prominent CRM programme called (Family Nestlé)

Bachelor's in English (Hons) – Delhi University (2003 – 2006)

Postgraduate in Mass Communication / Business Administration – Delhi School Of Communication (2007 – 2009)