Atul Patel
Paid Media Team Manager
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About
Self-starter.
My core strengths are in spotting opportunities, develop and manage the top performing teams. I help clients to get their messages out clearly,
concisely and accurately and engage their target audiences.
Experience
Cybage
Sr. Digital
Marketer
Mar 2021 – Present
Gandhinagar
Working as Sr. Media Activation Manager for EssenceMediacom, Singapore.
Client: Google APAC
Product: YouTube Music & YouTube Premium (Jan 2023 - Present)
Represent YouTube APAC DR as the SEM Lead / POC to both internal
(cross-regions) and external stakeholders.
Spearheaded key launches in APAC to drive growth for YouTube, i.e. YouTube
Shorts and YouTube Lite.
Drive key deep-dives and initiatives that resulted in measurable impact on performance, Conduct regular SEM training for fellow SEM specialists.
Client: Google APAC
Product: Google Cloud (GCP) and Google Workspace (GWS) (May 2021 - Dec 2022)
Represent Google Cloud (GCP) and Google Workspace (GWS) APAC DR as the
SEM Lead / POC to both internal (cross-regions) and external stakeholders.
worked closely with KR and IN teams.
Drive key deep-dives and initiatives that resulted in measurable impact on performance, e.g. a RSA deep-dive project that increased ad strength by 91%
QoQ, and incrementality studies to measure actual value of paid advertising.
Working with Media Planning team to accomodate best possible markets and tactics.
Education
University of Rajasthan
Bachelor of Engineering (I.T.)
2000 - 2004, Jaipur
