Atul Singh

Performance-driven marketer specializing in the Real Estate sector. Proven track record of managing $100K+ in ad spend across LinkedIn, Google, and Meta. Expert in leveraging Salesforce Marketing Cloud, GA4, and Tableau to drive measurable ROI and automate complex marketing workflows.

Executive, Marketing & Communication at Colliers (2026-01 – Present)

Optimized Meta paid media campaigns and streamlined lead management processes

• Optimized Meta paid media campaigns to achieve a highly efficient average Cost Per Lead (CPL) of $12 AUD, consistently meeting performance benchmarks and scaling lead volume
• Streamlined lead management process for leads coming from various marketing channels
• E-mail marketing and automation using salesforce marketing cloud
• Managed the development and maintenance of Colliers Australia website via Sitecore platform

Specialist, Digital Marketing at Jones Lang LaSalle (JLL) (2025-04 – 2026-01)

Managed paid advertising budget and provided campaign performance reporting and analysis

• Managed paid advertising budget of $100K+ and provided campaign owners with performance reporting and analysis
• Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies
• Created and managed global paid and organic social dashboards using Tableau, PowerBi and Looker Studio for in-depth analysis of key performance metrics
• Expertly managed UTM parameters and implemented tracking for various digital marketing campaigns, ensuring accurate data collection

Senior Digital Marketing Analyst at Jones Lang LaSalle (JLL) (2023-08 – 2025-03)

Utilized data automation tools and managed paid media campaigns across multiple platforms

• Utilized Google Looker Studio and Alteryx to streamline data automation and visualization processes, delivering actionable insights to inform strategic decisions
• Managed paid media campaigns across multiple platforms, including Google Ads, Facebook, and LinkedIn, achieving measurable increases in ROI and audience reach

Digital Marketing Analyst at Jones Lang LaSalle (JLL) (2021-09 – 2023-07)

Created social media content and managed audience engagement using listening tools

• Created social media content and creative assets for the JLL Social Media Profiles
• Monitored and engaged with JLL's audience by utilizing listening tools like Brandwatch and Meltwater

Master of Business Administration in Business Administration – Kolkata (2019 – 2021)

Bachelor of Journalism and Mass Communications in Journalism and Mass Communications – New Delhi (2016 – 2019)