Atul Singh
Digital Marketer | Paid advertising, Social Media, E-mail Marketing, Analytics
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About
Performance-driven marketer specializing in the Real Estate sector. Proven track record of managing $100K+ in ad spend across LinkedIn, Google, and Meta. Expert in leveraging Salesforce Marketing Cloud, GA4, and Tableau to drive measurable ROI and automate complex marketing workflows.
Experience
Executive, Marketing & Communication at Colliers (2026-01 – Present)
Optimized Meta paid media campaigns and streamlined lead management processes
- Optimized Meta paid media campaigns to achieve a highly efficient average Cost Per Lead (CPL) of $12 AUD, consistently meeting performance benchmarks and scaling lead volume
- Streamlined lead management process for leads coming from various marketing channels
- E-mail marketing and automation using salesforce marketing cloud
- Managed the development and maintenance of Colliers Australia website via Sitecore platform
Specialist, Digital Marketing at Jones Lang LaSalle (JLL) (2025-04 – 2026-01)
Managed paid advertising budget and provided campaign performance reporting and analysis
- Managed paid advertising budget of $100K+ and provided campaign owners with performance reporting and analysis
- Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies
- Created and managed global paid and organic social dashboards using Tableau, PowerBi and Looker Studio for in-depth analysis of key performance metrics
- Expertly managed UTM parameters and implemented tracking for various digital marketing campaigns, ensuring accurate data collection
Senior Digital Marketing Analyst at Jones Lang LaSalle (JLL) (2023-08 – 2025-03)
Utilized data automation tools and managed paid media campaigns across multiple platforms
- Utilized Google Looker Studio and Alteryx to streamline data automation and visualization processes, delivering actionable insights to inform strategic decisions
- Managed paid media campaigns across multiple platforms, including Google Ads, Facebook, and LinkedIn, achieving measurable increases in ROI and audience reach
Digital Marketing Analyst at Jones Lang LaSalle (JLL) (2021-09 – 2023-07)
Created social media content and managed audience engagement using listening tools
- Created social media content and creative assets for the JLL Social Media Profiles
- Monitored and engaged with JLL's audience by utilizing listening tools like Brandwatch and Meltwater
Education
Master of Business Administration in Business Administration – Kolkata (2019 – 2021)
Bachelor of Journalism and Mass Communications in Journalism and Mass Communications – New Delhi (2016 – 2019)
