Avastha Kaur
Senior Associate | Business & Data Analysis Professional
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About
Results-driven Customer Operations professional with 3+ years of experience in SLA management, KPI monitoring, and process improvement within digital platforms. Currently pursuing an MBA in Business Analysis with a strong focus on data interpretation and performance reporting. Experienced in Zoho Desk analytics, root cause analysis, and cross-functional collaboration. Passionate about transforming customer insights into actionable business improvements.
Experience
Senior Associate - Kickcash Rewarded Gaming UA (CollegeDunia) - Gurugram, India
(2024-05)
- Lead daily customer operations while ensuring adherence to SLAs and service benchmarks.
- Monitor and analyze support KPIs ( resolution time , SLA compliance , escalations) using ZOHO reports and excel to recurring issues and performance trends.
- Conduct root cause analysis on high volume complaints and coordinate with the tech team to implement process improvements.
- Prepare weekly/ monthly performance summaries highlighting ticket trends, retention insights and operational efficiency metrics.
- Collaborate with product, tech, and marketing teams to communicate users pain points, align on bug resolutions and improve user journey.
- Develop and document SOPs and structured ticket workflows to standardize processes and improve tracking efficiency.
- Leverage Zoho Desk and google play console insights to monitor user feedback and translate user concerns into actionable recommendations.
- Support data-driven decisions-making by interpreting user behaviour trends and identifying re-engagement opportunities.
Customer Support Executive - HYPD - Saket
(2022-10 - 2023-09)
- Managed end-to-end customer lifecycle support via Freshdesk, ensuring timely and effective issue resolution.
- Conducted root cause analysis of recurring complaints and recommended corrective measures to prevent reoccurrence.
- Handled escalated cases independently, maintaining high customer retention and satisfaction levels.
- Identified operational inefficiencies and proposed process improvement strategies to enhance service delivery.
- Implemented customer retention techniques to improve long-term engagement and loyalty.
- Analyzed risks associated with business process changes and provided mitigation insights.
- Collaborated with internal teams to ensure smooth execution of campaigns and service-related updates.
- Contributed insights from customer interactions to improve product features and communication strategies.
- Strengthened customer engagement, reduced escalations through proactive issue resolution, and improved service workflows.
- Generated periodic reports on customer issues and service performance to support data-driven decision-making.
- Responsible for delivering exceptional customer experience and supporting operational improvements through analytical thinking and structured problem-solving.
Education
Bachelor of Business Administration - BBA - Guru Gobind Singh Indraprastha University (2022 - 2022)
Masters in Business Administration - MBA - Amity University (2025 - 2025)
