Avikansha Attrey

Craft & Product Designer with 4+ years of experience across handcrafted home decor and lifestyle categories. Skilled in product development, artisan coordination, vendor management, sampling, and production execution. Experienced in translating craft-based concepts into scalable, market-ready collections while balancing quality, timelines, costing, and material innovation.

Senior Associate Product Designer at Lovedwell (2025-01 – Present)

• Contributed to building Lovedwell's product language across handcrafted home decor and lifestyle collections.
• Led end-to-end development of 30+ handcrafted home decor SKU, from concept and sourcing to production and launch.
• Coordinated with artisans, workshops, and vendors across ceramic, wood, textile, glass, brass, and copper categories.
• Managed sampling, prototyping, quality checks, costing, MOQ planning, and production timelines.
• Ensured consistency in quality, craftsmanship, and detailing across all product categories.
• Coordinated with cross-functional teams to develop cohesive, market-ready collections aligned with current consumer and design trends.
• Collaborated cross-functionally on product shoots, launches, inventory coordination, and marketplace operations.

Assistant Product Designer at Studio Raw Material Export House (2023-01 – 2025-01)

• Collaborated with senior designers to develop handcrafted paper lamps and stone furniture, integrating traditional craftsmanship with contemporary design applications.
• Assisted in the concept development and prototyping of paper lamps inspired by Tazia craft traditions and furniture collections utilizing marble offcuts from the local stone industry to promote sustainable material use.
• Prepared detailed technical drawings and production specifications to ensure precision and consistency in execution.
• Coordinated in-house production processes to minimize errors and improve workflow efficiency.

Product Designer at Siddhartha Das Studio (2022-01 – 2022-12)

• Contributed to the execution of large-scale Krushi Bhawan, Odisha, design projects integrating sustainability and regional craftsmanship.
• Assisted in branding and symbol development aligned with cultural context for Sawai Mansingh Town Hall, Jaipur.
• Collaborated with cross-functional teams to ensure accurate design implementation.

Product Design Intern at Uttarakhand Bamboo Fiber Development (2021-01 – 2021-12)

• Developed bamboo furniture and seasonal grass-based product concepts, blending traditional craftsmanship with modern functionality.
• Worked closely with artisan communities to co-create products and refine material applications.

Bachelor of Design (B.Des) in Hard Material Application – Indian Institute Of Crafts & Design (IICD) (2019-01 – 2023-12)