Avinaba Mukherjee

Results-oriented professional with progressive experience in data analysis and SAS programming. Proficient in clinical data management, SAS programming, data manipulation, and data visualization. Adept at generating reports and creating graphs. Skilled in digital marketing and SEO strategies. Certified in Data Literacy Essentials, SAS Programming, and Power BI.

Digital Marketing Specialist

Freelancing, March 2018 – Present

- Developed and executed social media campaigns, increasing followers and conversion rates.

- Implemented SEO strategies, leading to higher website traffic and better lead quality.

- Improved organic search rankings through optimized keyword selection and content strategies.

- Created engaging and original content across various platforms, boosting audience engagement.

- Produced visually appealing social media content using Canva, increasing follower count and engagement.

- B.Sc in Molecular Biology, Zoology, Botany WBSU 2014 – 2017 50.75%

- Higher Secondary WBCHSE 2012 – 2014 48.20%

- Secondary WBBSE 2011 – 2012 67.28%