Customer Executive (CE) - VARUN BEVERAGES LTD - Bhadohi H.Q
(2024-06)
- Channel Management: Effectively handling 2 strategic distributors and 1 central distribution hub.
- Team Leadership: Managing and monitoring 2 Primary Sales Representatives (PSR) to ensure optimal route efficiency.
- Network Expansion: Successfully enhanced the number of distributors and expanded retail market coverage in a planned, phased manner.
- Sales Delivery: Driving active market working and consistently achieving primary and secondary target benchmarks.
- Analytics: Maintaining daily, monthly, and yearly sales insights alongside robust competitor analysis.
MGE - SLMG BEVERAGES LTD - Varanasi
(2022-01 - 2024-06)
- Oversaw end-to-end channel operations for a core distributor territory.
- Guided and managed 3 distributor market sales personnel to increase counter share.
- Executed planned market maps to scale retail distribution footprint and reach.
- Consistently met assigned volume and revenue KPIs across primary and secondary streams.
- Generated thorough market intelligence matrices and structured standard performance trackers.
DSO - DM FOODS (CRAX) - Azamgarh
(2019-04 - 2021-12)
- Collaborated directly with distributor networks to build micro-plans for secondary sales boost.
- Ensured seamless stock availability and inventory health across distributor warehouses.
- Conducted daily team alignment briefings focusing on performance benchmarks and target gaps.
- Monitored competitor movements, systematically tracked localized market constraints, and resolved them.
