Creative Head at Ridge Creative (2019-08 – 2025-06)
As Creative Director at Ridge Brand Studio, I lead brand strategy, visual storytelling, and content initiatives for clients across industrial manufacturing, skincare, e-commerce, food & beverage, retail, and lifestyle sectors, including ELGi, Aaranyaa Skincare, Highland Farms, Kaori Coffee, We The Chefs, CSDR, and Indo Pacific Circle.
- Increased ELGi's website traffic by 180% through strategic content, SEO-driven storytelling, and digital marketing initiatives.
- Generated 4X more qualified leads for ELGi through integrated social media campaigns and performance-focused content strategies.
- Grew Highland Farms' social media engagement by 65% through a refreshed visual identity and content ecosystem.
- Reduced content production costs by 40% for clients including CSDR, ELGi, We The Chefs, and Indo Pacific Circle by implementing AI-powered creative workflows and optimizing in-house production processes.
- Led end-to-end website development projects—from strategy and information architecture to design, content, and deployment—delivering fully functional websites within 2 months while significantly reducing production timelines.
- Spearheaded branding, film production, digital experiences, and AI-driven content creation initiatives that strengthened brand visibility, customer engagement, and business growth across multiple industries.
Art Director at John Jacobs (Lenskart) (2018-05 – 2019-07)
As Art Director at John Jacobs Eyewear (Lenskart Group), I led the visual direction of brand campaigns, product storytelling, and integrated marketing initiatives across digital, retail, and experiential touchpoints. Collaborating closely with sales, technology, HR, and business teams, I expanded my role beyond design to contribute to broader business growth and brand strategy.
- Played a key role in positioning John Jacobs as a premium eyewear brand, contributing to the growth of its share of Lenskart's overall product sales from 2% to 30% through strategic branding and communication initiatives.
- Developed and executed agile, performance-driven marketing campaigns aligned with quarterly business objectives, delivering up to 160% ROI and consistently exceeding sales targets.
- Recognized as Best Performer of the Quarter and maintained top performance throughout the year for driving measurable business and brand impact.
- Conceptualized and executed #NoPretence, a multi-channel brand campaign spanning digital, social, retail, and content platforms, strengthening brand awareness and consumer engagement.
- Led campaign development across photography, film, content, and design, creating cohesive consumer experiences that balanced creative excellence with commercial objectives.
- Worked cross-functionally with marketing, sales, product, technology, and leadership teams, gaining hands-on experience in brand management, business strategy, customer acquisition, and organizational growth.
Art Director at Happy McGarrybowen (2017-07 – 2018-05)
As Art Director at Happy mcgarrybowen (Dentsu), I led the visual development and execution of integrated marketing campaigns for leading brands including Ola Cabs, BharatBenz, Suzuki, Van Heusen, and Epigamia.
- Directed creative development across digital, social, print, and experiential platforms, ensuring consistent brand storytelling and execution across consumer touchpoints.
- Partnered with strategists, copywriters, account managers, and production teams to transform business objectives into compelling and effective creative campaigns.
- Conceptualized and executed brand narratives for clients spanning mobility, automotive, fashion, and FMCG sectors, delivering impactful consumer experiences at scale.
- Led campaign ideation, visual design, art direction, content production, and creative execution from concept through launch.
- Collaborated with photographers, filmmakers, illustrators, and external production partners to create high-quality, award-worthy creative assets.
- Developed a strong foundation in brand strategy, integrated marketing communications, consumer insights, and visual storytelling within a fast-paced agency environment.
- Managed multiple high-profile accounts simultaneously while maintaining creative excellence, meeting campaign deadlines, and supporting business growth objectives.
- Strengthened expertise in cross-channel campaign planning, creative leadership, stakeholder management, and building culturally relevant brand experiences for some of India's most recognized brands.
Designer at PostFold (2016-06 – 2017-07)
As a Designer at PostFold, I contributed to the development of branding, digital communication, packaging, and marketing collateral for a diverse range of clients.
- Designed visually compelling brand identities and communication systems aligned with client business objectives and market positioning.
- Created digital and print assets across multiple touchpoints, ensuring consistency in brand expression and user experience.
- Collaborated closely with clients, strategists, and creative teams to translate complex business challenges into effective visual solutions.
- Developed packaging designs and marketing collateral that enhanced product appeal and strengthened brand recognition.
- Applied design thinking principles to solve communication challenges through research-driven and user-centric creative approaches.
- Built expertise in typography, layout design, visual storytelling, brand systems, and creative problem-solving.
- Contributed to end-to-end project execution, from concept development and design exploration to final production and delivery.
- Established a strong foundation in branding, communication design, and strategic creativity that continues to inform my approach to design and creative leadership.
Design Intern at Twist Open Innovations (2015-12 – 2016-04)
Intern at Happily Unmarried (2015-06 – 2015-08)
