Ayan Biswas

With over 10 years of experience in design and creative leadership, I have built and led design initiatives across a diverse range of industries. This breadth of experience has allowed me to develop a highly adaptable design perspective—one that combines strategic thinking, strong visual storytelling, and a deep understanding of how design can solve business challenges across different contexts.

Creative Head at Ridge Creative (2019-08 – 2025-06)

As Creative Director at Ridge Brand Studio, I lead brand strategy, visual storytelling, and content initiatives for clients across industrial manufacturing, skincare, e-commerce, food & beverage, retail, and lifestyle sectors, including ELGi, Aaranyaa Skincare, Highland Farms, Kaori Coffee, We The Chefs, CSDR, and Indo Pacific Circle.

• Increased ELGi's website traffic by 180% through strategic content, SEO-driven storytelling, and digital marketing initiatives.
• Generated 4X more qualified leads for ELGi through integrated social media campaigns and performance-focused content strategies.
• Grew Highland Farms' social media engagement by 65% through a refreshed visual identity and content ecosystem.
• Reduced content production costs by 40% for clients including CSDR, ELGi, We The Chefs, and Indo Pacific Circle by implementing AI-powered creative workflows and optimizing in-house production processes.
• Led end-to-end website development projects—from strategy and information architecture to design, content, and deployment—delivering fully functional websites within 2 months while significantly reducing production timelines.
• Spearheaded branding, film production, digital experiences, and AI-driven content creation initiatives that strengthened brand visibility, customer engagement, and business growth across multiple industries.

Art Director at John Jacobs (Lenskart) (2018-05 – 2019-07)

As Art Director at John Jacobs Eyewear (Lenskart Group), I led the visual direction of brand campaigns, product storytelling, and integrated marketing initiatives across digital, retail, and experiential touchpoints. Collaborating closely with sales, technology, HR, and business teams, I expanded my role beyond design to contribute to broader business growth and brand strategy.

• Played a key role in positioning John Jacobs as a premium eyewear brand, contributing to the growth of its share of Lenskart's overall product sales from 2% to 30% through strategic branding and communication initiatives.
• Developed and executed agile, performance-driven marketing campaigns aligned with quarterly business objectives, delivering up to 160% ROI and consistently exceeding sales targets.
• Recognized as Best Performer of the Quarter and maintained top performance throughout the year for driving measurable business and brand impact.
• Conceptualized and executed #NoPretence, a multi-channel brand campaign spanning digital, social, retail, and content platforms, strengthening brand awareness and consumer engagement.
• Led campaign development across photography, film, content, and design, creating cohesive consumer experiences that balanced creative excellence with commercial objectives.
• Worked cross-functionally with marketing, sales, product, technology, and leadership teams, gaining hands-on experience in brand management, business strategy, customer acquisition, and organizational growth.

Art Director at Happy McGarrybowen (2017-07 – 2018-05)

As Art Director at Happy mcgarrybowen (Dentsu), I led the visual development and execution of integrated marketing campaigns for leading brands including Ola Cabs, BharatBenz, Suzuki, Van Heusen, and Epigamia.

• Directed creative development across digital, social, print, and experiential platforms, ensuring consistent brand storytelling and execution across consumer touchpoints.
• Partnered with strategists, copywriters, account managers, and production teams to transform business objectives into compelling and effective creative campaigns.
• Conceptualized and executed brand narratives for clients spanning mobility, automotive, fashion, and FMCG sectors, delivering impactful consumer experiences at scale.
• Led campaign ideation, visual design, art direction, content production, and creative execution from concept through launch.
• Collaborated with photographers, filmmakers, illustrators, and external production partners to create high-quality, award-worthy creative assets.
• Developed a strong foundation in brand strategy, integrated marketing communications, consumer insights, and visual storytelling within a fast-paced agency environment.
• Managed multiple high-profile accounts simultaneously while maintaining creative excellence, meeting campaign deadlines, and supporting business growth objectives.
• Strengthened expertise in cross-channel campaign planning, creative leadership, stakeholder management, and building culturally relevant brand experiences for some of India's most recognized brands.

Designer at PostFold (2016-06 – 2017-07)

As a Designer at PostFold, I contributed to the development of branding, digital communication, packaging, and marketing collateral for a diverse range of clients.

• Designed visually compelling brand identities and communication systems aligned with client business objectives and market positioning.
• Created digital and print assets across multiple touchpoints, ensuring consistency in brand expression and user experience.
• Collaborated closely with clients, strategists, and creative teams to translate complex business challenges into effective visual solutions.
• Developed packaging designs and marketing collateral that enhanced product appeal and strengthened brand recognition.
• Applied design thinking principles to solve communication challenges through research-driven and user-centric creative approaches.
• Built expertise in typography, layout design, visual storytelling, brand systems, and creative problem-solving.
• Contributed to end-to-end project execution, from concept development and design exploration to final production and delivery.
• Established a strong foundation in branding, communication design, and strategic creativity that continues to inform my approach to design and creative leadership.

Design Intern at Twist Open Innovations (2015-12 – 2016-04)

Intern at Happily Unmarried (2015-06 – 2015-08)

B.Des in Communication Design – National Institute of Fashion Technology (2012 – 2016)

10th – Surendranath Centenary School (2010 – 2010)

12th in PCMB – Surendranath Centenary School (2012 – 2012)