Badal Singh Panwar

Jalandhar HQ: Currently managing a monthly business of ₹80L and leading a team of 5 DSRs across 1,300+ outlets to drive secondary sales growth.

Gurgaon Stint: Managed inner Gurgaon operations with a monthly business of ₹1 cr, overseeing 5 DSRs and a network of 1,500+ outlets.

Ludhiana Stint: Spearheaded a ₹90L monthly business, leading a team of 5 DSRs across 1,200+ outlets.

Territory Sales Officer at MARICO (2025-04 – Present)

• Jalandhar HQ: Currently managing a monthly business of ₹80L and leading a team of 5 DSRs across 1,300+ outlets to drive secondary sales growth.
• Gurgaon Stint: Managed inner Gurgaon operations with a monthly business of ₹1 cr, overseeing 5 DSRs and a network of 1,500+ outlets.
• Ludhiana Stint: Spearheaded a ₹90L monthly business, leading a team of 5 DSRs across 1,200+ outlets.
• Distributor Management: Streamlined claims, inventory, and performance tracking for primary and secondary sales.
• Field Operations (South Delhi): Completed 3-month DSR stint; mastered PDA order booking and KPI execution.

Marketing Intern at Reliance Retail (2023-04 – 2023-07)

• Performed analysis on NOB, ABV, and ACH% to evaluate declining sales in the GM department and identify improvement areas.
• Analyzed seven-figure sales data for the General Merchandise department at Reliance Smart Bazar Ambience mall Gurgaon, pinpointing root causes for sales decline.
• Compiled lists of slow and fast-moving General Merchandise products and designed a new planogram for floor based on their sales performance.
• Analyzed apparel sales trends at Reliance Smart Bazaar Sonipat using Power BI and customer surveys, identifying key growth opportunities and causes of sales decline

Department Manager at Reliance Retail (2022-05 – 2023-06)

• Operations Management: Managed diverse categories including Apparel, Food, Staples, and General Merchandise, ensuring seamless floor operations.
• Inventory Control: Streamlined warehouse operations and handled GRN (Goods Received Note) processes for food and non-food stock.
• Customer Excellence: Resolved complex customer queries and complaints at the service desk to maintain high satisfaction scores.
• Team Leadership: Coordinated with floor staff and managed warehouse logistics at the Vikaspuri Smart Bazaar hub.

MBA in Marketing – SHOOLINI UNIVERSITY - SOLAN (2023-07 – 2025-05)

Bachelor's Degree in Hospitality Administration/Management – Institute of Hotel Management JAIPUR (2019-06 – 2022-04)