Baptista D Selvaraj

A high-impact, revenue-driven executive with 17+ years of demonstrated success leading Sales, Marketing, and Business Development functions across India's most competitive real estate and luxury automotive sectors. Proven track record of owning full P&L accountability, transforming underperforming business units, and architecting go-to-market strategies that consistently deliver 100%+ of revenue targets. Recognized for closing landmark deals — including a ₹42 Crore government order, a ₹35.5 Crore institutional fleet deal, and building a corporate sales division that generated ₹37 Crore in new business within six months.

A decisive, people-first leader who builds high-performance teams, sustains elite client relationships with HNIs and C-suite stakeholders, and drives sustainable competitive advantage. Now seeking a C-Suite or Senior Executive role (CSO / VP / Business Head) where bold commercial vision meets disciplined operational execution.

Business Head – Sales & Marketing - M/S. SHRIRAM PROPERTIES PUBLIC LTD

(2023-08)

Formulated and executed end-to-end Sales, Marketing, and GTM strategies across large land parcel projects — including Plots, Apartments, and Residential towers — with complete P&L accountability from kick-off to delivery.

• Restructured and relaunched the stalled Kutty Europe (Kuthambakkam) plotted development; successfully sold 8,70,000 sq. ft. within 12 months and liquidated an additional 2,30,000 sq. ft. ahead of Phase-II launch.
• Consistently exceeded quarterly revenue targets by 125% QoQ through HNI and corporate relationship management and targeted B2B campaigns.
• Launched 3 new residential towers within an established community of 1,100+ families, navigating complex operational and stakeholder dynamics seamlessly.
• Developed data-driven SOPs for legacy underperforming projects (122 West – Mangadu), restoring sales momentum and pipeline health.
• Secured high-ticket bulk deals through targeted corporate B2B campaigns and creative BTL marketing strategies; leveraged Salesforce for market analysis, pricing strategy, and promotional optimization.
• Built and led a multi-tiered sales organization (Pre-Sales, Referral Sales, Channel Partners) achieving a 95%+ employee retention rate through continuous learning programs and performance culture.

Territory Manager – Sales & Marketing - CARS24 SERVICES PVT LTD

(2022-10 - 2023-07)

Core team member for state-level P&L achievement and sales strategy development; structured sales units, processes, and daily performance frameworks from the ground up.

• Drove territorial growth in BC2V conversion rates from 28% to 39% within the first 3 months, expanding the customer base and exceeding sales quotas.
• Managed the complete sales cycle, SOPs, and multi-region operations while integrating Google Workspace tools, CRM systems, and GMB/social media review pipelines for 100% customer satisfaction tracking.

Vice President – Sales, Marketing & CRM - MODULUS HOUSING – IIT MADRAS RESEARCH PARK

(2021-08 - 2022-09)

Established and championed a marketing culture across the organization; owned full P&L for projects alongside Sales, Marketing, and Operations leadership.

• Secured a landmark ₹42 Crore government order from the Meghalaya Government for 141 units of Micro Hospitals (300-bed hospital modification) — sourced through direct relationships with NHM mission directors, IAS/IPS officers, and principal secretaries.
• Developed go-to-market segmentation for modular structures across Institutions, Military, Hospitals, Agriculture, and Mining verticals to establish competitive product positioning.
• Managed proposals, bid strategies, government liaisons, and client relationships for institutional and infrastructure projects; maintained CRM tracking for all account and project activity.

Assistant Vice President – Corporate Marketing - CASAGRAND PVT LTD

(2018-10 - 2021-08)

Built and led the newly established Corporate Marketing division (Casagrand Corporate Club – CCC) from scratch; onboarded 25 major corporate partnerships within the first 6 months, contributing ₹37 Crores in premium residential sales.

• Engineered comprehensive BTL marketing blueprints integrating SEO, hyper-targeted social campaigns, and digital remarketing to drive institutional lead generation and accelerate high-profile project launches.
• Designed and executed employee referral programs, corporate incentive frameworks, and high-impact area sales blitzes; mentored 5 account managers in advanced institutional sales tactics.
• Cultivated high-yield corporate relationships through multi-channel engagement: exclusive pre-launch coupons, email marketing, and on-site brand promotions.

Senior Sales & Operations Manager - VOLVO LUXURY CARS – ARTEMIS AUTO INDIA PVT LTD

(2014-10 - 2018-09)

Spearheaded luxury retail operations from a legacy showroom; sold 87 units in Year 1 and won national recognition — felicitated in Hong Kong by Volvo Cars India for delivering the Highest Sales Volume Pan-India (FY 2014 & FY 2015).

• Promoted to assume full P&L and operational ownership of an international Swedish-standard flagship showroom in Teynampet, built from scratch; awarded a company car by the Managing Director for exceptional launch execution.
• Led the high-profile launch of the ultra-luxury Volvo XC90 and XC90 Excellence, achieving record-breaking market penetration in South India.
• Delivered ₹25 Cr to ₹27 Cr in monthly revenue through elite HNI and corporate relationship management, bespoke financing, and custom import strategies for CBU vehicles.
• Engineered a high-margin accessories revenue vertical; directed end-to-end luxury retail workflows encompassing micro-market prospecting, premium positioning, and CSI optimization.

Google Mentor – Apps for Education - GOOGLE INDIA PVT LTD (via Ganymede Solutions Pvt Ltd)

(2013-12 - 2014-10)

Managed enterprise account acquisition and GTM execution for Google Workspace (Apps for Education) across South India (Tamil Nadu, Karnataka, Kerala), onboarding tier-1 and tier-2 academic institutions.

• Delivered 150+ hours of technical consultation and training for C-suite executives, boards, and faculty to drive product adoption and lifecycle engagement.
• Designed regional sales pipeline blueprints and territory mapping frameworks to align targets with manufacturer compliance standards.

Corporate Sales Team Manager - TOYOTA (TKM) – HARSHA AUTOMOBILES

(2011-06 - 2013-11)

Closed a landmark B2B institutional bulk deal valued at ₹35.5 Crores (250 vehicles) for NTL & Al Million Dots Tours & Cabs — a benchmark transaction in the regional market.

• Promoted to manage the high-ticket CBU luxury portfolio (LC 200, Prado, Camry, Prius); sustained partnerships with global automotive leasing majors — ALD Automotive, ORIX, and ARVAL (BNP Paribas).
• Drove a 20% YoY increase in overall sales velocity through rigorous KPI frameworks and pipeline tracking; successfully liquidated 27 aging Corolla Altis units ahead of new model cycles.
• Top performer across Tamil Nadu group — secured the exclusive sale and direct import of 2 custom Vellfire units from Japan for SRM Group Chairmen.

Senior Sales Consultant – CBU & Premium Segment - VOLKSWAGEN, CHENNAI – ABRA MOTORS PVT LTD

(2006-07 - 2011-05)

Certified under stringent German automotive sales frameworks; managed the high-ticket Completely Built Unit (CBU) luxury portfolio including the world's first handmade car — the VW Phaeton.

• Contributed to an unprecedented milestone of 250+ bookings within a 3-day launch window for the Polo and Vento portfolios.
• Built and scaled a high-value NRI client database through HNW networking, corporate roadshows, and relationship-driven cross-selling.

Diploma in Mechanical Engineering (DME) - Mechanical Engineering - Little Flower Polytechnic College (2003 - 2006)

B.Tech - Mechanical Engineering - Mysore University, Karnataka