Bernard Benjamin

Sales-driven personality with exceptional organizational and planning skills, seeking to grow the sales department as a strategic Regional Sales Manager, with exceptional communication skills and a desire to exceed sales targets. 15 years’ experience in developing and executing marketing strategies with the unique ability to understand the ongoing market scenario and customer’s trends using exceptional marketing communication skills, including:

Regional Manager (For South) - ADHAV PACKS - Chennai

(2019-07)

A well-established packaging manufacturer based in Chennai. The company specializes in producing flexible packaging materials, including pouches, poly bags, compostable bags, and industrial packaging solutions, catering to various industries such as food and beverages, pharmaceuticals, and e-commerce. ​a manufacturer and Exporter of Paper Carry Bags. Reporting to: MANAGING DIRECTOR

• Identify high-value leads and key potential partners and develop strategies for converting those connections into productive and profitable relationships.
• Develop relationships with channel partner executives and sales teams.
• Own supplier channel strategy, partner acquisition and revenue generated from the channel.
• Lead, empower, and mobilize a team of partner sales managers.
• Manage the facilitation of joint selling between channel partners and direct sales team.
• Assist in the development of short-, medium-, and long-term plans to achieve strategic objectives.
• Develop and execute strategies to build mindshare and influence adoption across OnShift's portfolio of strategic business partners.
• Evaluate current product and recommend enhancements necessary to scale the channel.
• Monitor and guide team performance to goals while inspiring success.
• Assess current team processes and procedures, identify opportunities for improvement, and implement them.
• Work with senior management to devise and implement innovative go-to-market strategies.
• Drive campaign activity in partnership with marketing and industry sellers.
• Work closely with the credit, operations, and technology teams to provide partner feedback to improve our product offering and customer experience.
• Monitor sales and analyse performance trends to identify issues and opportunities.
• Drive relationships within partner organizations at all levels and role profiles.
• Collaborate internally, as well as engage strategically, with external stakeholders to acquire new clients.
• Build strong business relationships with key customers and ensures a link between company objectives and customer objectives.
• Understand the market dynamics and industry-specific trends and landscapes to bring new insights and solutions to grow sustainable business results.

Senior Manager of sales & Marketing - Farm Fresh LLC - DUBAI

(2007-03 - 2019-06)

A leading company of Frozen food products fully integrated distribution solutions company with a core focus on sales, distribution, logistics, processing, and marketing of Frozen food products.

Reporting to: Vice-President, Sales & Marketing. Responsible for winning, onboarding, maintaining and expanding relations with channel partners within an assigned territory. Will be responsible for understanding the overall sales strategy and implementing the necessary tactics to grow sales revenue. The Will also include represents the entire range of company products and services to partners in order to achieve partner recruitment and sales objectives.

• Plan and implement sales strategies to achieve company goals.
• Conduct market research to understand customer needs and competitors.
• Set sales targets and ensure the team understands the goals.
• Lead and motivate the sales team to meet targets.
• Assign roles and responsibilities to sales staff based on strengths and areas of expertise.
• Recruit and hire new sales personnel when necessary.
• Provide training and development to improve the team's skills and performance.
• Foster a collaborative environment to maintain high morale and enthusiasm.
• Track and analyze sales data to assess the team's performance.
• Use Key Performance Indicators (KPIs) such as sales volume, conversion rates, and customer acquisition cost to monitor success.
• Provide feedback to team members and help with problem-solving.
• Build and maintain relationships with key clients and customers.
• Ensure that the team follows up with customers, addresses their concerns, and ensures satisfaction.
• Handle major client accounts directly to maintain and grow sales.
• Prepare and present reports on sales performance to senior management.
• Analyze sales trends and forecast future sales based on current data.
• Make recommendations for adjustments to strategies when necessary.
• Manage the sales budget and allocate resources effectively.
• Ensure the team has the necessary tools, training, and technology to succeed.
• Monitor expenses to ensure that the sales team is staying within budget.
• Collaborate with the marketing department to align sales strategies with marketing efforts.
• Help create and launch promotional campaigns to increase product visibility.
• Provide insights about customer needs and market conditions to the marketing team.
• Assist the team with closing deals, especially high-value contracts or tricky negotiations.
• Resolve any conflicts that arise during the sales process and maintain positive relationships.
• Ensure that the sales team has in-depth knowledge of the company’s products and services.
• Regularly update the team on new product offerings and how they benefit customers.
• Identify new markets or customer segments to increase sales opportunities.
• Look for partnerships or collaborations to expand the company’s reach.
• Conducting frequent surveys among the customers regarding the requirements of products at present and estimating the requirements in the future.
• Analysed current market trend and competitor information.

Asst.Manager – Sales & Marketing - LG ELECTRONICS (CDMA DIVISION) INDIA LTD - INDIA

(1998-05 - 2007-09)

• Assist in developing and implementing sales plans and strategies.
• Support the sales team in achieving monthly and annual sales targets.
• Help identify new customers and business opportunities.
• Participate in client meetings, presentations, and negotiations.
• Ensure timely follow-ups with customers and resolve sales-related issues.
• Assist in planning and executing marketing campaigns and promotions.
• Coordinate advertising, branding, and promotional activities.
• Conduct market research to understand customer preferences, competitors, and trends.
• Support product launches and promotional events.
• Collect customer feedback and share insights with management.
• Support the Sales & Marketing Manager in supervising sales staff.
• Help with training and onboarding of new team members.
• Monitor daily activities of the sales team and provide guidance.
• Motivate team members to improve performance and productivity.
• Maintain strong relationships with key customers and distributors.
• Handle customer complaints and ensure high levels of satisfaction.
• Ensure effective use of CRM systems for tracking leads and customer interactions.
• Prepare sales and marketing reports (daily, weekly, monthly).
• Analyze sales performance, market trends, and campaign results.
• Assist in sales forecasting and planning.
• Present reports and recommendations to senior management.
• Work closely with marketing, finance, production, and logistics teams.
• Ensure smooth order processing, timely delivery, and proper invoicing.
• Communicate market feedback to improve products and services.
• Assist in monitoring marketing expenses and sales budgets.
• Ensure efficient use of promotional materials and resources.

MARKETING EXECUTIVE - ACE COMPUTERS - CHENNAI

(1992 - 1998)

Distributors for IT PRODUCTS.

Electronics and Communication Engg.

MBA - Marketing

Post Graduate Diploma - Computer Application - Al Toor Computers (2012-04)