Senthilkumar Packiarajan

An accomplished professional with over 22 years of experience in generating good customer connections by serving businesses and implementing path-breaking contributions across the Application and Marketing vertical. Key strengths are revenue generation with HPLS Key Account Development and client Penetration—developing business opportunities within the core accounts and new business from assigned territories. Demonstrated excellence in implementing a consultative selling strategy to grow OEM business through outstanding service, relationships, product knowledge, and application knowledge.

Recognized as a proactive individual who can rapidly identify business problems, formulate tactical plans, initiate change, and implement effective business development strategies in challenging environments to enhance revenue generation, market share, and profitability.

Regional Manager – Sales & Developments (South India) - Callington India P LTD - South India

(2020-03)

• Handling OEMs, Tier one & two customers, channel partners, sales, service, and new product development in Southern India.
• Generating YOY growth by adding the sales strength to extend our reach to promote Metalworking fluid and other cross-selling products.
• Responsible for revenue generation to handle price realization by correcting via eliminating the non-revenue negative SKUs.
• Equipping regularly with technical knowledge to our team to explore the main benefits of using MWF for the desired or special application, to address the challenges in the machine requirements, to protect the man, machine & component.
• Extending sales technical training to the internal & channel partners to provide the right solution to the client, technical and value selling is the key to overcoming cost-benefit analysis by optimizing the process for the end-user.
• Submitting MFW cost savings business proposals with benchmark, tool life improvement activities by solving the machining challenges.
• Implemented turnkey projects in major areas and worked with DMG, Makino, Mazak, Fanuc, Brother, BFW, Cosmos and Tong Toi.
• Responsible for generating leads, working with MTB supplier's requirement to meet the client trust to retain the services, and for any special inquiries, we work for customer requirements with help of IITM research park facilities to meet the customer requirements.

Asst Manager Sales & Application - Kennametal India LTD

(2015-09 - 2020-03)

Sr. Engineer – Sales & Application - Motherson Techno Tools LTD

(2011-12 - 2015-09)

Engineer – Sales - DSL Marketing Pvt LTD

(2010-06 - 2011-11)

Engineer – Sales - Cutmac Marketing Pvt LTD

(2009-05 - 2010-06)

Sales Officer - Enlist Engineers

(2007-01 - 2009-04)

Sales and Service Advisor - Reliance Motors

(2003-08 - 2006-12)

Bachelor of Technology - Mechanical Engineering - MGR Educational & Research Institute (2016)

Master of Business Administration - Marketing - University of Madras (2010)

Bachelor of Business Administration - University of Madras (2006)

Diploma - Automobile Engineering - Thai Moogambigai Polytechnic (2001)