Bharat Gehani

Trade Marketing and Commercial Strategy leader with 8+ years of experience across AlcoBev, FMCG, & CPG including Diageo India, United Breweries, and MuscleBlaze. Built GTM & RTM operating models, designed price pack architecture, optimized promo ROI, navigated JBPs, & path-to-profitability to drive brand visibility, top line channel growth & accelerated CM2 profitability.

Deputy General Manager- Trade Marketing & RGM at DeHaat Honest Farms (Pesticide Free CPG) (2025-07 – Present)

• Owned ₹8 Cr trade marketing and brand activation P&L; led JBPs with key retail chains aligning shelf investment, secondary sales targets, QPS, and trade schemes; drove 18% improvement in distribution and 22% improvement in distributor scheme compliance across priority SKUs
• Led NPD GTM for 4 new category launches, shopper-occasion mapping, market sizing, demand forecasting, competition benchmarking, RTM, launch offers; delivered +28% monthly sales uplift in Ghee and CM2 profitability by Month 3 for Makhana in GT
• Designed and deployed capability programme for 160-member promoter ecosystem & ~50 sales personnel, training modules, on-the-job assessments, and knowledge-retention audits across 16 states; demonstrated training ROI through 24% promoter sell-out growth over 2 quarters
• Owned and delivered annual trade marketing plan (AOP) defining quarterly channel-wise activation calendars, trade schemes roadmap, and BTL allocation across GT and MT; anchored RGM frameworks of Category Mix, Promotional spends optimization, Must Stock SKU to drive spends efficiency by 3% on CM1
• Drove offline activations at scale via 600-man days of in-store samplings, society drives, marathon/fitness expo engagements generating direct consumer trials and offline-to-online conversion; cost per trial tracked and benchmarked for ROI optimisation
• Established SFA and MIS infrastructure (process digitisation & automation ownership) across GT & MT outlets enabling real-time secondary sales tracking, MSL compliance, and stock gap identification; reduced commercial reporting lag from 72 hours to same-day, improving decision velocity

Country Trade Marketing Specialist at Amplifon India (2024-11 – 2025-06)

• Executed 65+ hyperlocal activations across 250+ locations in 12 cities, driving +10% footfall, +300 bps conversion uplift, and ₹12 L incremental monthly revenue through offline to online conversions

National Trade Marketing Manager at HealthKart (2022-05 – 2024-11)

• Managed a ₹2 Cr BTL budget, delivering ₹6 Cr direct sales while optimizing ₹45 L in spends through TPM discipline, A&SP controls, and vendor negotiations
• Crafted and executed GTM strategy for RTD Protein Shake re-launch, resulting in a 3X boost in distribution, 22% increase in shelf share, and 2X revenue growth within 4 months
• Headed multi-channel BTL initiatives across 15,000+ stores, delivering a 45% YoY revenue uplift in General Trade through strategic GTM planning and outlet segmentation
• Increased GT visibility share by 15% via 20+ targeted visibility drives; conceptualized and deployed impactful POSM collaterals across India and Nepal with defined PICOS standards
• Led 18+ large-scale events and 2000+ on-ground activations generating 1.8L consumer trials

Assistant Customer Marketing Manager at Diageo India (2021-06 – 2022-04)

• Drove +4% market share in Bottled-in-India Scotches via quarterly TTL plans across GT & HoReCa, leveraging Visual Merchandising and high-ROI asset deployments
• Re-launched Signature Whisky across 7,000+ outlets, delivering +54% WOD through regional GTM strategy, JBP planning with top 20 key accounts, and competition benchmarking
• Delivered 200% sales growth for Black Label during Diwali through premium outlet prioritisation and manpower-led sell-outs
• Increased McDowell's No.1 market share by 9% via brand imagery upgrades and targeted consumer promotions, while leading a team of 45 to drive shelf share and tertiary offtake

Area Sales Executive at United Breweries Ltd. (2018-07 – 2021-06)

• Owned primary sales targets and secondary sales velocity across ₹100 Cr+ geographies, managing sell-in, distributor stock norms, outlet coverage, customer grievances, and in-market availability across 500+ outlets; delivered 10% sales growth and 8% market share increase in Rajasthan
• Grew distribution by 40% YoY through strong relationship building, strategic Key Account partnerships and territory expansion; acquired ~30% new consumers via 10+ targeted activations with QPS structures; improved field team's PJP adherence from 78% to 91% in Haryana

M.B.A. in Marketing & Sales (Major), Operations (Minor) – MYRA School of Business (2018)

B.Com. – Govt. College, Ajmer (2015)