Bharathi Devi

Results-driven Retail Management Professional with 15+ years of progressive experience across retail sales, store operations and muti-store cluster management. Experienced in driving sales performance, team leadership, customer experience, manpower planning, operational compliance, inventory control and business improvement. Strong track record of managing store managers and front-line teams, analyzing key retail metrics and implementing action plans to achieve business targets.

Cluster Manager at MACV (2026-01 – Present)

• Manage overall performance of 9 retail stores within the assigned cluster.
• Drive sales growth through daily, weekly and monthly target reviews and store-level action plans.
• Analyse sales, conversion, average bill value (ABV), units per transaction (UPT) and footfall to improve business results.
• Lead recruitment, hiring, onboarding and manpower planning across stores.
• Coach and develop Store Managers and Sales Associates to improve productivity, customer service and execution.
• Ensure SOP and company-policy compliance, conduct regular store audits and close corrective actions.
• Monitor inventory accuracy, shrinkage and loss-prevention initiatives to minimize stock losses.
• Improve profitability through expense control, operational efficiency and focused performance improvement.
• Ensure visual merchandising and brand standards are consistently maintained.
• Handle customer-service escalations and collaborate with HR, Operations, Warehouse and Merchandising teams.
• Prepare and present business performance reports to senior management and identify underperforming stores for focused recovery.

Cluster Manager at GO COLORS (2023-04 – 2025-12)

• Managed operations across multiple stores to ensure consistent performance and customer satisfaction.
• Drove cluster-wide sales strategies to meet and exceed revenue targets.
• Reviewed store performance and implemented action plans against KPIs.
• Coordinated with Store Managers to streamline operations and share best practices.
• Analysed performance data to identify growth opportunities and operational improvements.
• Conducted regular store audits and provided corrective action plans.
• Ensured SOP and company-policy compliance across assigned stores.

Store Manager at GO COLORS (2019-05 – 2023-03)

• Spearheaded end-to-end store operations and ensured smooth functioning across departments.
• Led daily target discussions and analysed sales performance for continuous improvement.
• Prepared daily, weekly and monthly sales reports for management review.
• Maintained strong communication with customers, staff and stakeholders to build a customer-focused culture.
• Implemented staff training to improve product knowledge, service quality and sales capability.

Assistant Store Manager at GREEN TRENDS (2017-06 – 2019-05)

• Delivered strong customer service by resolving queries and personalizing the customer experience.
• Conducted training for new team members with focus on grooming and customer-service standards.
• Motivated team members, improved accountability and supported high-performance culture.
• Followed up on customer satisfaction and service issues.

Sales Associate at PANTALOONS (2015-02 – 2017-05)

• Supported retail operations, sales achievement and customer engagement.

Sales Executive at M&M; (2014-07 – 2015-02)

• Contributed to sales goals through proactive customer interaction and product recommendations.

Sales Associate at RELIANCE TRENDS (2012-11 – 2014-06)

• Delivered tailored shopping experiences to support customer retention and satisfaction.

Sales Representative at SPENCER'S (2011-05 – 2012-01)

• Promoted product offerings and supported a welcoming customer shopping environment.

MASTER OF BUSINESS ADMINISTRATION (MBA) in HR & DIGITAL MARKETING – Nagarjuna University (2024)

BACHELOR OF BUSINESS MANAGEMENT (BBM) – Nagarjuna University (2020)

INTERMEDIATE (BiPC) – Genesis Junior College (2005)

SSC – A.V.V High School (2003)