Bhargavi Tanneru

Performance Marketing Manager leading Google Ads, Microsoft Ads, Demand Gen, Performance Max, LinkedIn Ads, and cross-market growth across Europe, APAC, and India. Builds GA4 conversion tracking, automation-led campaign structures, and executive reporting that support budget allocation, forecasting, and market expansion. Turns multi-country campaign data into scalable growth plans for B2B, B2C, and D2C pipelines.

Performance Marketing Manager at Randstad Global Capability Center (2024-01 – Present)

• Drove global digital expansion initiatives and performance marketing strategies throughout Belgium, Netherlands, Sweden, Luxembourg, Australia, UK, Czech Republic, and India.
• Administered and elevated high-budget campaigns through Google Ads, Microsoft Ads, Demand Generation, Performance Max, Display, YouTube, and LinkedIn Ads.
• Coordinated with business analytics and regional stakeholders to launch new markets, enhancing global advertising effectiveness.
• Executed strategic campaign planning, forecasting budget allocation, and enhancing performance scaling rather than solely focusing on operational execution.
• Elevated campaign efficiency by deploying structured testing frameworks, refining audience segmentation strategies, and integrating automated optimization processes.
• Developed automation-driven campaign structures utilizing smart bidding audience signals and optimizing Channable and Smartly.io integrations.
• Defined GA4 conversion tracking strategies for applications, lead forms, CV submissions, and D2C customer acquisition journeys.

Senior Digital Marketing Specialist at Google Operations Center (Google) (2021-06 – 2023-09)

• Managed global PPC accounts across Search, Shopping, Display, and YouTube advertising ecosystems.
• Provided strategic optimization recommendations to improve CTR, ROAS, lead quality, and conversion performance.
• Analyzed data, leveraged keyword intelligence, conducted audience research, and implemented automation-based bidding strategies.
• Collaborated with cross-functional teams and clients to drive digital growth initiatives.

Media Specialist at Accenture (2016 – 2021)

• Managed enterprise-level advertising operations and optimized campaigns for international clients, enhancing overall campaign effectiveness.
• Coordinated campaign planning, audience targeting, and reporting to drive performance improvement strategies.
• Executed Search, Display, and Video campaigns with an emphasis on maximizing ROI and supporting business growth.

MBA in HR And Marketing – Sai Sudhir Degree & PG College (2020-08)

B.Tech in Computer Engineering – Holy Mary Institute of Technology & Science (2015-06)