Madeswaran Vivek

Performance Marketing and Growth Specialist with 9+ years of cross-functional experience, including 4+ years dedicated to lead generation, paid advertising, and conversion rate optimization. Proven track record of architecting full-funnel growth strategies that maximize campaign ROI and drive measurable client growth across B2B, EdTech, retail, and service-based industries.

Sr Digital Marketing Specialist at Ananya Hi Solutions (2025-12 – 2026-06)

• Led a 10-member marketing team managing 20+ client accounts across industries (EdTech, Retail, B2B, Event planners)
• Built and executed full-funnel digital marketing strategies to drive lead generation and revenue growth
• Generated 500+ qualified leads per client/month with ~10% conversion rate via Meta Ads
• Managed ₹50K/month ad budget, optimizing campaigns for ROI and CPL reduction
• Improved client retention from 3% to 25% through performance-driven strategies
• Created email marketing campaigns with 40% of open rates and 4-5% click rates
• Developed sales pipeline using various GTM strategies to move closer to prospects among US audience

Content Writer | Digital Marketer at Kapil Guru - TEKS Academy (2022-11 – 2025-10)

• Generated 3000–4000 leads/month through integrated paid + organic strategies
• Improved call conversion rates by 20% using automation tools
• Designed and executed social media growth strategies (Instagram, Meta, LinkedIn)
• Scaled Instagram organically to 9K+ followers
• Managed ₹6L/month ad spend across Google Ads, Meta Ads, and influencer campaigns
• Built SEO-optimized website (drvenkatavijaykotcharlakota.com) improving SERP rankings
• Collaborated on keyword strategy and SEO optimization to increase traffic
• Used GA4, CRM tools, and ad dashboards to track performance and optimize campaigns

Freelancing and Full Time Content Creator at Sansneh India Pvt Ltd (2022-02 – 2022-10)

• Conducted in-depth analysis of Sainsbury's supply chain operations, identifying key inefficiencies and delivering actionable insights to improve operational effectiveness
• Crafted high-converting product descriptions for perfumes and attars (LylaBlanc), enhancing brand storytelling and driving customer engagement and sales
• Produced SEO-optimized articles and blogs for multiple clients including Internet Moguls Hotel Services, Sansneh India Pvt. Ltd., and Wordscloud Pvt. Ltd, adapting content strategies across diverse industries
• Developed engaging website content for Ayurveda-based platforms, simplifying complex concepts to improve user understanding, engagement, and trust
• Delivered research-driven academic and social content on topics such as mass media and social issues, ensuring depth, accuracy, and audience relevance

Branch Sales Manager at Karur Vysya Bank Ltd (2021-05 – 2022-01)

• Developed branch-level sales strategies, leading to a 15% increase in revenue over 10 months
• Successfully implemented cross-selling strategies, achieving a 5% increase in product sales (loans, deposits, insurance)

Application Engineer / Sales Executive at Ador Fontech Ltd (2014-08 – 2016-01)

Lecturer at Kavery College of Engineering (2013-01 – 2014-07)

Master of Engineering in CAD/CAM – Anna University (2013-09 – 2015-05)

Bachelor of Engineering in Mechanical Engineering – Anna University (2008-09 – 2012-06)