Adobe Analytics Engineer at Watsonite System Pvt.Ltd (2025-09 – Present)
- Led end-to-end Adobe Analytics implementation across multiple web applications from project initiation to production deployment.
- Designed and implemented comprehensive tracking solutions using Adobe Launch (Data Collection) and Adobe Analytics.
- Gathered business requirements and translated them into technical tracking specifications and solution design documents.
- Configured and deployed Adobe Analytics tags, rules, data elements, extensions, and libraries through Adobe Launch.
- Developed and maintained scalable data layer architectures to support analytics and marketing use cases.
- Implemented page view, click, form submission, search, download, and custom event tracking.
- Configured eVars, props, events, classifications, and marketing channels based on business requirements.
- Validated and debugged analytics implementations using Adobe Experience Platform Debugger, browser developer tools, and network monitoring tools.
- Developed executive-level KPI dashboards to monitor website performance, user engagement, and conversion metrics.
- Managed Adobe Analytics Admin Console, including user provisioning, access control, and permission management.
- Participated in Agile ceremonies including sprint planning, requirement discussions, UAT testing, and production releases.
Adobe Experience Platform Developer at Infosys Ltd (2024-09 – 2025-08)
- Schema Creation and Management: Designed and built schemas in Adobe Experience Platform using Experience Data Model (XDM) standards to unify customer data across multiple channels and sources.
- Defined and configured data types, fields, and structures to create reusable, scalable schemas, aligned with business requirements and industry best practices.
- Extended standard XDM schemas to accommodate custom data requirements and ensure flexibility for future use cases.
- Dataset Creation and Management: Created and managed datasets in AEP to store and organize customer profile data for efficient analysis, segmentation, and activation.
- Imported data from various sources into AEP using batch ingestion and streaming ingestion methods, ensuring high data quality, and real-time availability.
- Set up and monitored data flows into AEP, ensuring datasets were accurately mapped to XDM schemas for consistent and reliable data storage.
- Data Governance: Ensured adherence to data governance policies by applying validation rules, field constraints, and data normalization during schema and dataset creation.
- Collaboration with Data Engineers and Analysts: Worked closely with data engineers and analysts to design schemas that supported advanced analytics and audience segmentation, ensuring datasets could be leveraged effectively across marketing channels.
Adobe Analyst at Tata Consultancy Services (2021-10 – 2024-09)
Responsible for utilizing Adobe Analytics to collect and analyze data, provide insights, and make data-driven recommendations. Collaborated with cross-functional teams to optimize digital marketing campaigns and track key metrics for business growth. Role involved Adobe implementation, creating reports, dashboards, and visualizations to communicate findings effectively.
- Implement Adobe Analytics solutions, create impactful reports, dashboards, and visualizations to effectively communicate findings.
- Designed and maintained Excel dashboards using Report Builder data extracts to support weekly, monthly, and quarterly business reviews.
- Implemented and validated Facebook Pixel tracking for conversion measurement, audience creation, and marketing campaign optimization.
