Bini Aji
Influencer Marketing Executive
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About
Results-driven Influencer Marketing Executive with hands-on experience in managing end-to-end influencer campaigns across beauty, lifestyle, finance, infotainment, vloggers and consumer brands. Currently working at TheBoredMonkey (TBM), with a strong foundation built through an internship and transition into a full-time role. Skilled in creator sourcing, campaign planning, negotiations, content coordination, and performance tracking.
Known for strong creator relationships, creative thinking, and execution excellence.
Experience
Influencer Marketing Executive - TheBoredMonkey
(2025-06)
- Plan and execute influencer marketing campaigns across YouTube, Instagram (Reels & Shorts), and emerging creator formats.
- Independently led and managed 2 end-to-end campaigns from scouting through execution and completion.
- Source and onboard relevant creators based on brand fit, audience insights, and campaign objectives.
- Coordinate with creators on content briefs, timelines, deliverables, and brand guidelines.
- Manage end-to-end campaign execution including negotiations, content approvals, and post-campaign reporting.
- Work closely with internal teams (strategy, brand servicing, and creatives) to ensure smooth execution.
- Track campaign performance using metrics such as reach, engagement, CTR, and content quality insights.
- Build and maintain long-term relationships with creators and talent managers.
- Created decks using Canva to onboard brands.
Education
Bachelor of Management Studies - BMS - Saket College of Arts, Science & Commerce (2022-06 - 2025-04)
HSC - Higher Secondary Certificate - Holy Cross Convent Jr. College (2022-05)
SSC - Secondary School Certificate - Holy Cross Convent School (2020-05)
