Bishnu Nath

Digital and growth marketing professional with 3+ years of experience across paid acquisition, integrated campaign execution, B2B lead generation, content marketing, SEO and CRM/email lifecycle campaigns. Hands-on experience supporting Google, LinkedIn and Meta campaigns, developing campaign messaging and landing-page content, coordinating with sales and creative stakeholders, and tracking performance across impressions, clicks, leads, conversions and marketing-qualified leads. Data-driven and execution-focused, with experience improving conversion performance by 15%, delivering 25+ campaigns annually and contributing to measurable growth in web traffic, organic leads and revenue.

Marketing Manager at PRODOC AI (2026-07 – Present)

• Plan and execute integrated acquisition and awareness campaigns across Google Ads, LinkedIn, Meta and organic channels, aligning campaign messaging and targeting with business priorities.
• Manage campaign setup and optimisation activities, including audience targeting, creative coordination, landing-page alignment, tracking and performance reviews.
• Maintain campaign trackers covering impressions, clicks, spend, leads, conversions and MQLs; use performance trends to identify optimisation opportunities and report outcomes.
• Coordinate with design, content, technology and leadership stakeholders on campaign briefs, creatives, landing pages and launch timelines.
• Develop campaign content and messaging for healthcare technology solutions, including paid ads, social content, email initiatives and event promotions.
• Review campaign settings and tracking before launch and monitor live performance to identify issues and improve execution quality.

Digital Marketing / B2B Marketing Executive at EDUHUBSPOT (2025-09 – 2026-06)

• Executed email and CRM campaigns using HubSpot and ActiveCampaign, supporting audience preparation, segmentation, campaign setup, A/B testing and performance analysis.
• Improved conversion performance by 15% through campaign optimisation, audience targeting and testing of messaging and campaign approaches.
• Managed and organised 10,000+ contact records using Excel/Google Sheets and CRM tools to support segmented outreach, lead generation and campaign follow-up.
• Coordinated with content, design and strategy teams to develop campaign briefs, email copy, case studies, LinkedIn content and event promotions.
• Supported targeted B2B outreach and campaign engagement, generating 383 LinkedIn responses for a summit campaign and 24 positive responses from Middle East prospects.
• Used Zoho CRM dashboards and structured trackers to maintain contact data, monitor campaign activity and report outcomes to stakeholders.

Digital Marketing Associate at PLATFORM MARKETS GROUP (2024-06 – 2025-07)

• Planned and executed 25+ integrated marketing campaigns annually, coordinating digital promotion, content and event-related activities while achieving 100% on-time delivery.
• Supported high-volume acquisition and lead-generation campaigns through LinkedIn and email, generating 3,000+ qualified leads per week through campaign and prospecting activity.
• Worked across paid and organic initiatives, including Google Ads, SEO, social content and website promotion, to improve campaign reach and lead generation.
• Monitored campaign performance and shared insights on leads, engagement, web traffic and commercial outcomes to guide optimisation.
• Contributed to a 25% increase in website traffic, 15% growth in organic leads, 15% growth in sponsorship sales and 20% growth in event ticket revenue.
• Collaborated with sales, content and event stakeholders to deliver campaign assets, refine messaging and keep multiple campaigns on schedule.

Marketing & Data Analytics Intern at 7STARTUP (2023-06 – 2023-09)

• Conducted comprehensive keyword research, competitor analysis, and on-page optimization via SEMrush, boosting organic search visibility by 30%.
• Identified and verified 500+ high-quality B2B sales leads monthly using Apollo.io, Crunchbase, and LinkedIn prospecting tools.
• Assisted in analyzing email outreach and paid campaign performance data to identify user acquisition bottlenecks and improve conversion rates.

MBA in Marketing – University of South Wales, UK

Bachelor of Business Administration (BBA) – Sri Sri University, Odisha, India